Paid SEM and PPC: 5 basics you should know before you buy

search engine marketing

This is the penultimate era of Digital marketing. Search Engine Marketing or SEM is one of the strongest forms of Digital or internet marketing. The initial competition in case of internet marketing is merely being clicked and getting an opportunity to display your website to the visitors. SEM is basically designing your website such that it is visible in the top places of popular engines like Google.

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PPC and Quality Score: What is the relation?

pay per click

Website holders continuously face the struggle to be in the front rows of a search engine results page; to be visible to the searcher and of course to be clickable. To get that precious click and generate a wave of web traffic is the initial stage of Digital marketing. You need to be visible to market your product. PPC or Pay per Click is a category of paid Search Engine Marketing or SEM.pay per pay p

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3 common SEM mistakes you should avoid

search engine marketing

Every blogger has an internet presence today in form of websites or web page in social media. Thus online competition is fierce. The competition primarily is to be visible when searched by the user in any non-paid search engine. Search engines like Google and Bing are some of the most trusted websites of today. If your website is being placed in a higher rank in SERP or Search Engine Result Page of Google, then your website is one of the best among those who have a website.

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Ad Groups for PPC

pay per click

PPC is short for Pay per Click. This is a form of digital marketing and paid SEM or Search Engine Marketing. In short, if you post an advertisement with the ad server, then you will pay only in situations when a visitor clicks on your ad and enters your web page. An effective PPC helps you to get noticed by the visitor in the SERP.

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Creating a Landing Page That Impresses

Landing Page Tips

When it comes to designing a website, there are in fact quite an enormous number of things that web designers are supposed to pay attention to. Yet, quite unfortunately, it seems that more and more web designers are beginning to forget about the essentials of designing a website. One thing that is of utmost importance in designing a website is the landing page of the site.

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A List of PPC Tips That Work

List of PPC
If you are one of those many people out there trying to offer your products and/or services on the interweb, then there are plenty of advertising options you can choose from. Among these many options, one that has often proven to be quite effective is the pay-per-click – often known as PPC as well – advertising option. With this kind of advertisement, you can see high sales conversion that you may have never expected before. However, in order to make your PPC advertising work, you need to follow a number of tips described below.

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