Which One is Better For You: SEO or PPC?

SEO or PPC

Unless you were living under a rock for the last decade or so, you know the impact online marketing has on a business success. Every business, no matter the size, has realized how crucial it is to have a well thought out digital marketing strategy. With this realization comes the next most common question. Which one should I be using, SEO or PPC? Is there a single right answer to this question? No, because what is right depends upon the situation and time.

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3 tips for the beginners on how to do geotargeting in PPC

ppc

PPC or Pay Per Click is commonly used to depict a form of advertisement contract for Search Engine Marketing. Geotargeted PPC is the method deployed by the ad server to post advertisements on SERPs based on location chosen by the website owner. In other words, the geographic location of the surfer or user is one of the deciding parameters for the ads he will see on the SERP. A Geotargeted PPC is a wise choice when you cannot actually do business with everyone on the globe. Your business is restricted to a particular region or country.

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Geotargeting in PPC: How does it work?

pay per click

PPC as we all know is Pay Per Click kind of advertisements that online shopping centers and businesses post with organic search engines like Google. Google gives you some high strung or most in demand keywords of relevance to your content depending on how much you are willing to pay per click. The highest of the bidders receive the best and functional keywords. This helps your website to reach the top ranks of the SERP; be visible and be clickable.

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Paid SEM and PPC: 5 basics you should know before you buy

search engine marketing

This is the penultimate era of Digital marketing. Search Engine Marketing or SEM is one of the strongest forms of Digital or internet marketing. The initial competition in case of internet marketing is merely being clicked and getting an opportunity to display your website to the visitors. SEM is basically designing your website such that it is visible in the top places of popular engines like Google.

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PPC and Quality Score: What is the relation?

pay per click

Website holders continuously face the struggle to be in the front rows of a search engine results page; to be visible to the searcher and of course to be clickable. To get that precious click and generate a wave of web traffic is the initial stage of Digital marketing. You need to be visible to market your product. PPC or Pay per Click is a category of paid Search Engine Marketing or SEM.pay per pay p

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3 common SEM mistakes you should avoid

search engine marketing

Every blogger has an internet presence today in form of websites or web page in social media. Thus online competition is fierce. The competition primarily is to be visible when searched by the user in any non-paid search engine. Search engines like Google and Bing are some of the most trusted websites of today. If your website is being placed in a higher rank in SERP or Search Engine Result Page of Google, then your website is one of the best among those who have a website.

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