Unless you were living under a rock for the last decade or so, you know the impact online marketing has on a business success. Every business, no matter the size, has realized how crucial it is to have a well thought out digital marketing strategy. With this realization comes the next most common question. Which one should I be using, SEO or PPC? Is there a single right answer to this question? No, because what is right depends upon the situation and time.
With each passing year, technology changes make the previous year’s strategies moot. In the world of paid search advertising (PPC), these are exciting times. Most of the top marketers agree that the face of PPC is changing and the trends that will be the game changer for businesses are as follows.
PPC or Pay Per Click is commonly used to depict a form of advertisement contract for Search Engine Marketing. Geotargeted PPC is the method deployed by the ad server to post advertisements on SERPs based on location chosen by the website owner. In other words, the geographic location of the surfer or user is one of the deciding parameters for the ads he will see on the SERP. A Geotargeted PPC is a wise choice when you cannot actually do business with everyone on the globe. Your business is restricted to a particular region or country.
PPC as we all know is Pay Per Click kind of advertisements that online shopping centers and businesses post with organic search engines like Google. Google gives you some high strung or most in demand keywords of relevance to your content depending on how much you are willing to pay per click. The highest of the bidders receive the best and functional keywords. This helps your website to reach the top ranks of the SERP; be visible and be clickable.
CRO or Conversion Rate Optimization is direct measure of the success of your PPC or Pay Per Click ad campaigns that you initiate with search engines like Google and other ad servers. The effect of CRO on your PPC campaign:
This is the penultimate era of Digital marketing. Search Engine Marketing or SEM is one of the strongest forms of Digital or internet marketing. The initial competition in case of internet marketing is merely being clicked and getting an opportunity to display your website to the visitors. SEM is basically designing your website such that it is visible in the top places of popular engines like Google.
Website holders continuously face the struggle to be in the front rows of a search engine results page; to be visible to the searcher and of course to be clickable. To get that precious click and generate a wave of web traffic is the initial stage of Digital marketing. You need to be visible to market your product. PPC or Pay per Click is a category of paid Search Engine Marketing or SEM.pay per pay p
Every blogger has an internet presence today in form of websites or web page in social media. Thus online competition is fierce. The competition primarily is to be visible when searched by the user in any non-paid search engine. Search engines like Google and Bing are some of the most trusted websites of today. If your website is being placed in a higher rank in SERP or Search Engine Result Page of Google, then your website is one of the best among those who have a website.
The Quality Score is a kind of ranking provided to each and every website that opts for paid advertisements with Google. Like for example PPC or the Pay per Click form of advertisements and online marketing. Quality score is directly and positively correlated with each and every PPC campaign.
Geotargeted PPC is often considered as a cost effective method of paid SEM. The website owner selects a physical area like a locality or city or country for online advertisements to ad servers and search engines. This means that the targeted audience has a geographical parameter to it.