PPC and Quality Score: What is the relation?

pay per click

Website holders continuously face the struggle to be in the front rows of a search engine results page; to be visible to the searcher and of course to be clickable. To get that precious click and generate a wave of web traffic is the initial stage of Digital marketing. You need to be visible to market your product. PPC or Pay per Click is a category of paid Search Engine Marketing or SEM.pay per pay p

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What is quality score?

Quality Score is an estimate of the quality of your ads, keywords and landing pages. The higher your quality score, the better your Ad Rank (better ad position and lower cost-per-click).
Quality Score is decided from the expected CTR (click-through rate), ad relevance and landing page experience. If your ad is not relevant to the keyword, you will get low CTR and ultimately a bad Quality Score so make sure your ad copy is relevant to your keywords and create good landing pages.

Here are some ways to improve your Quality Score:

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