PPC and Quality Score: What is the relation?

pay per click

Website holders continuously face the struggle to be in the front rows of a search engine results page; to be visible to the searcher and of course to be clickable. To get that precious click and generate a wave of web traffic is the initial stage of Digital marketing. You need to be visible to market your product. PPC or Pay per Click is a category of paid Search Engine Marketing or SEM.pay per pay p

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3 common SEM mistakes you should avoid

search engine marketing

Every blogger has an internet presence today in form of websites or web page in social media. Thus online competition is fierce. The competition primarily is to be visible when searched by the user in any non-paid search engine. Search engines like Google and Bing are some of the most trusted websites of today. If your website is being placed in a higher rank in SERP or Search Engine Result Page of Google, then your website is one of the best among those who have a website.

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Does your business need the different social media marketing channels?

social media

Social media has been present ever since the people started using the web. As the social media evolved and encompassed a huge population under its attractive umbrella, advertisers, bloggers and businesses saw these as a unique way of connecting with people, finding and establishing leads, promoting products and business. Today, even the small sized business with a website has a page or a footprint in the social media sites.

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From web traffic information provider to a web traffic generator

website traffic

The web provides a limitless opportunity for growth related to individual, small business, public sectors and corporate sectors. Web traffic is the lifeline behind all this growth. Creating a wonderful web page is not enough anymore for this big and competitive web world where the count is in millions. You need methods. Web analytics software provides you with these essential methods.

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The translucent partition between web design and graphic design

web design

We often think the professions of web designing and graphic designing to be synonymous. These two categories of professionals may share the same broad work space but they are two different niches. They may both deal in creating pages in the web but their working methods are distinctly different. Their working idea may sometimes overlap.

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Internet marketing with a Remarketing strategy

remarketing strategy

Digital marketing or internet marketing  has evolved superfast in the last decade or so with the advent and popularity of new marketing strategies, principles, ideas and assisting softwares of various categories like web analytic or E-commerce. But with everybody plunging into the same pool, the competition has become fierce and advanced.

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