How to optimize the Quality Score for cost-effective PPC campaigns

2 days ago

pay per click

The Quality Score is a kind of ranking provided to each and every website that opts for paid advertisements with Google. Like for example PPC or the Pay per Click form of advertisements and online marketing. Quality score is directly and positively correlated with each and every PPC campaign.

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The SEM and SEO debate: Which one is better?

5 days ago

search engine marketing

SEM and SEO are basically two kinds of strategies of internet marketing as of today. SEM is an abbreviated form for Search Engine Marketing while SEO stands for Search Engine optimization. Both are subsets for effective internet marketing strategies.

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Improve your SEO with Link building strategy

1 week ago

search engine optimization

The world of internet is one huge virtual space with millions of contents floating around. Fortunately we have our search engines which engage their bots that crawl all over the web and bring you back a series of good quality contents in a flash of seconds. The program that the search engines engage, weighs content on the basis of more than 200 parameters. One of these parameters includes links from external pages or websites.

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5 amazing but less known tips for social media marketing

2 weeks ago

social media

‘Social media is the term commonly given to Internet and mobile-based channels and tools which enable the users all over the world to know a well as interact with each other and share opinions and content. As it is clear from the name, social media can be defined as network of different communities and networks across the world that encourages and engages people to participate and know each other. Social media are being used extensively as a marketing platform because:

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2 free and popular web analytic software that help with web traffic

2 weeks ago

Web Traffic

Web traffic is a measure of your popularity over the internet and via the internet. Larger the number of viewers, larger is the possibility of business. Website designers, content writers, bloggers, website owners are all engaged in making their website SEO friendly in all known and possible ways. Web analytic software is a very necessary invention in this aspect. It helps you understand visitor’s response to your website and other similar websites allowing you to campaign or design your website more effectively. The result is a wave of traffic steered clearly towards your website.

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Few tips to excel in the art of website designing

3 weeks ago

Web Design

The modern world has moved into the virtual world of internet. This is the ultimate tool of globalization. You can let the world know about your products, your talent, yours thoughts, your philosophies of life by simply creating a website for your company or yourself. In fact, a good web designer is always in demand. Membership websites can be started if you can become a good web designer.

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4 tips for effective remarketing policies

3 weeks ago

remarketing

Remarketing or Ad Retargeting is an effective internet marketing strategy. Remarketing is an advertisement policy to those who have visited your website and have shown some kind of interest in your product or content. Ads are displayed to all or some of the visitors across various websites even when he is not searching for that particular product for example as sponsored links with an email page.

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SEM revisited: 6 points you should know

4 weeks ago

search engine marketing

SEM is the abbreviated form for Search Engine Marketing. There must be only a handful of website owners among the millions who has not heard the term SEM. It is directly related to digital marketing and promotion of websites and contents. There are hundreds of articles in the web that provide descriptions and definitions of Search Engine Marketing.

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The SEO fundamentals: For beginners

1 month ago

SEO

Every one of us who are related with web page construction, content writing or editing, web page designing are familiar with the term SEO: the acronym for Search Engine Optimization. Now what does optimization of a website in a search engine mean? It refers to a collection of methods and technique that a search engine uses to rank websites with similar content when a particular search is run by a user.

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The top 10 fundamentals of social media marketing for Facebook

1 month ago

social media

Facebook needs no introduction. If you are choosing social media as your internet marketing platform then Facebook is more than a good choice. There are however beginners in this field of social media marketing. This article is meant for beginners in the world of social media marketing.

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