A website is the face of your business to the world and everyone wants to make a lasting impression. What differentiates one website from another? Every business has a website these days but are they all achieving their goal? Just having a website for the sake of having one is not adding any value to your business when you can use it as a great marketing tool, create brand awareness and build relationships.
Every business with a website out there has wondered on how to get more traffic to their website. Sure, your business is great and everyone will be happier if they used your products. However, how are people going to use your products if your website does not even show up in the Google search. Optimizing your website content for search engine result so that you appear on the top is what SEO is all about.
Goodreads is like a holy grail for the devout readers, making their lives more organized. The idea of the website is deviously simple. Read books (not on the website), catalogue them into a shelf, rate them and explore similar books. It was been around for more than a decade now and has a growing community of readers and book lovers for whom Goodreads is like a second home.
Marketing as we knew it in the olden days is almost dead and in today’s digital world, hacking the social media is the key to ensuring success for your business. Selecting the right social media platform is extremely crucial to the success of any digital marketing strategy when already a plethora of content exists on the internet. In this regard, Instagram, the visual content sharing platform is the ideal candidate. Instagram is one of the most socially engaging apps with 800 million users to boost which is expected to touch billion in 2018.
Our lives have been made extremely easy with the wide spread use of mobile phones. These days mobile phones are almost like an extension of ourselves and we cannot imagine our lives without it. It goes without saying that most of the people browse the internet mobile, more than any other device. Thus making having a good responsive website for your business is no longer an option, it’s a must.
You are about to embark on the exciting journey of starting your own business and are now riddled with the question of whether to open an online business or a physical store. Are people around you telling you different things, confusing you even more? Both of them have their pros and cons but we believe that if you are just starting off, it is always better to go online.
Despite advancements in technology, running a website is not an easy task but is still hard work. There are countless articles written on how to jump your website traffic and not enough stress is placed upon the other end of the spectrum- monitoring the traffic. When monitoring and tracking is mentioned, people start looking here and there because they know it is going to involve numbers and not everyone is a math genius who loves numbers.
Hurray, you have landed yourself a meeting with a potential investor in your startup. You are excited to tell them all about how wonderful your product is and how it will blow everyone minds away. All entrepreneurs are in love with their idea and can talk endlessly about it. However, not every investor meeting goes successful. Investor meetings and lots of them are a pack and parcel of a startup setting up process and they are always stressful.
So you have a blog where you are writing about things that matter to you deeply and pouring your heart out but there are no readers? Does it mean that no one cares about what you think? Chances are, you are just not marketing yourself well enough and getting your content to the desired audience. There was a simpler time when all you needed to do to be a successful blogger was to use Search Engine Optimization (SEO) and paid content and of course captivating content is a given.
Now more than ever, the image of a business is of utmost importance. The old saying, “A picture speaks a thousand words.” is still relevant in the digital world of today. One of the most important aspects every business especially small business should be focusing on good graphic design. But for some unfathomable reason, business owners mostly do not see the value it brings to the business and usually become penny pinchers.