Search engine optimization has been around since ages and is constantly changing. It is as relevant today as it was before and always keep the marketers and SEO strategist adopting. Despite its importance, business owners usually have certain misconceptions about SEO and the role it plays. Down below are some of the most common myths about SEO and why they are just that, myths and nothing more.
Seeking financing for your startup is one of the most daunting tasks faced by budding entrepreneurs. The world is littered with examples of failed startups. Most of the times, the root cause of this is one thing: Money. If you are about to embark on the self-rewarding journey of setting up your own startup, learn the lesson by not making the following same mistakes made by countless before you.
Since the advent of YouTube, the world has become a different place. Time and time again other video sharing websites have been touted to overtake YouTube but that has yet to happen and YouTube is still the crowned king of video sharing. It is not only a place with videos of funny dogs and children to make us all laugh. It is quite possibly the best social media website ever and the reasons supporting this thesis are listed below.
Should you be skimping money when it comes to web hosting? You might be thinking on these lines that after all, there are extremely cheap (and free too!) hosting sites out there so why cough up big money for something like this. That might work if you want a blog or a website with pictures of your recent travel adventures, but when it comes to business, it might not be the wise thing to do. If you have an ecommerce business or even if you are using the website solely for marketing purpose, you should be willing to spend on web hosting. Because in both these cases, even a second of downtime is a lost customer.
Running an online business comes with its own challenges and even tiny details matter. The competition out there is so brutal that missing out on these tiny details can be a make or break for your ecommerce business. People become myopic in their vision and only focus on getting the visitor to their webpage. But if your website can not convert the visitor into a buyer, you will be soon packing bags.
Every blogger or website owner out there who is in this for the long haul knows the importance of monitoring traffic. However, what exactly to track and how to track it can be confusing for most people as the amount of information available can overwhelm anyone.
Businesses do not usually want to think about redesigning their website often. They do update it seasonally but a full redesign is something which is a mammoth task. But like everything else in this world, website redesign is not an option but a necessity at times. A website redesign can mean any of the following:
The popularity and effectiveness of your website needs to be measured, analyzed and predicted to achieve a steady business growth. The world of web is a virtual earth; with dimensions so great the competition is tough and global; you need proper technology and strategies to manage it efficiently. Internet marketing automation is a series of software built to help you and your company to be successful in the web world.
The market on the web is tempting because it provides you with the option of reaching millions across the globe. But the competition is tough. This calls for an effective internet marketing strategy; strategy that helps you to be visible on online platforms like SERP, Social media, emails, websites that act as ad servers and others; strategy that help you to build a strong database of leads, customers, promoters; strategy that helps you to sell or showcase your contents and blogs.
PPC or Pay Per Click is commonly used to depict a form of advertisement contract for Search Engine Marketing. Geotargeted PPC is the method deployed by the ad server to post advertisements on SERPs based on location chosen by the website owner. In other words, the geographic location of the surfer or user is one of the deciding parameters for the ads he will see on the SERP. A Geotargeted PPC is a wise choice when you cannot actually do business with everyone on the globe. Your business is restricted to a particular region or country.