Brochures, billboards, magazines ads were the weapons harnessed to gain the trust of the customer to select your product. Not anymore. It is the time of all things online and not having a website for your business is simply not possible in this age. Your business website is the main source of your connection with your potential customers as people are making more and more decisions by using search engines.
The boom of social media has also resulted in influx of small businesses and startup, each one trying to get the ever-elusive attention of potential customers. Small businesses need to utilize all the resources at their disposal to rise above the herd. And in this digital era, what better way to do so than to make a website.
Unless you were living under a rock for the last decade or so, you know the impact online marketing has on a business success. Every business, no matter the size, has realized how crucial it is to have a well thought out digital marketing strategy. With this realization comes the next most common question. Which one should I be using, SEO or PPC? Is there a single right answer to this question? No, because what is right depends upon the situation and time.
Since the advent of YouTube, the world has become a different place. Time and time again other video sharing websites have been touted to overtake YouTube but that has yet to happen and YouTube is still the crowned king of video sharing. It is not only a place with videos of funny dogs and children to make us all laugh. It is quite possibly the best social media website ever and can be a great way to drive traffic to your website. Other social media platforms usually rely on pictures or words as a primary source of marketing and to connect with users, however, a video can be much more compelling.
It’s been a few years since you took your business online. Your ecommerce store has withstood the trial of time and has not only survived, but managed to bring in a steady stream of income. But now you have started feeling as if things have come to a standstill and you want to bring your ecommerce store to the next level.
Startups are mushrooming. We all now have a friend who had an idea and bravely took the plunge by quitting their jobs and now have a startup business. Every other day someone is coming up with a solution to our problem. With this, new startups are starting all the time and each of them need help in raising capital to grow.
With each passing year, technology changes make the previous year’s strategies moot. In the world of paid search advertising (PPC), these are exciting times. Most of the top marketers agree that the face of PPC is changing and the trends that will be the game changer for businesses are as follows.
Competition is something that comes to our minds as soon as we think of the word business. In this ever-competitive world, every business has not just one but many competitors. Businesses have been, since time unknown, striving to be better than their competitor, after all they are all after the same piece of pie aka the same potential customer. Similarly, it is no different in the world of marketing and website traffic.
Starting your own business is exciting but it can be a nerve wrecking time as well. Being successful in these competitive times is becoming a more complex task with each passing day. One of the ways in which a new business or one which is trying to grow (something which every business wants) can make headways in getting the ever elusive attention of the customer is through online marketing.
What is the worst thing that can happen to your business website? You have put your heart soul into building a beautiful website for your business and are now waiting for the magic to happen. But there is no traffic, no one seems to be interested in your baby, your website. Even worse than no traffic is traffic which has no quality or in other words one, which does not increase your sales.