Social media started as something to pass time off but it has taken over every aspect of our lives in a storm. Not only are we hooked to social media in our personal lives but a business needs social media to prosper and thrive. While no one denies the importance social media plays in the overall marketing strategy, everyone laments the fact that it has evolved from more than a full time job and is a never-ending job because social media never sleeps.
There was a time when setting up a business was a daunting task and required a lot of capital investment. However, digital revolution has affected the way business is done especially for people with big dreams and little resources aka entrepreneurs. One social media website that stands out in particular is Facebook. It does not matter what the size of a business is, Facebook is an essential tool to make your business stand out and grow. People have been predicting the downfall of Facebook but it seems that it is sticking around.
The first thought that pops into our minds when we think of job change is usually LinkedIn. No other website has been able to amass such a cult like following when it comes to anything related to professional branding. This social media website has made itself synonymous with a successful career in today’s world. LinkedIn boosts nearly 550 million users from over 200 countries, making it a powerhouse among all professional websites.
Marketing as we knew it in the olden days is almost dead and in today’s digital world, hacking the social media is the key to ensuring success for your business. Selecting the right social media platform is extremely crucial to the success of any digital marketing strategy when already a plethora of content exists on the internet. In this regard, Instagram, the visual content sharing platform is the ideal candidate. Instagram is one of the most socially engaging apps with 800 million users to boost which is expected to touch billion in 2018.
Social media has taken over the world in a whirlwind and now dominates every aspect of our lives. Business and social media go hand in hand these days, the survival a business is dependent on the success of it social media marketing strategy. With the money being spend on social media campaigns, the amount of pressure on business to stand out from others on these social media platforms is enormous.
Pinterest has been around for a long time and yet no one ever talks about how kickass the website really is. Not only is it pretty to look at with all the beautiful pictures of just about everything on this planet, we believe it can substitute as a friend for you. Here is how:
Organizing Your Life: You will see thousands of images on the app, which will make your eyes pop. The app conveniently lets you make different boards to sort out the images, and then even board sections to pin your favorites to try them out later. Because who has time to try all the pins that you saved? Just like a friend to keep reminding you what is it that you really love.
Bringing You Ideas: Decorating your house? Looking for a New Recipe? Stumped for Ideas? You can search the app for latest trends, colors and if you like something, you can use the visual search option to see more things related to it.
Makes You LOL: Just like a friend, Pinterest is full of funny memes, anecdotes, and jokes from all over the internet, making you laugh until your eyes water. With the new short video feature, you can also see short gif like videos within the app. More fun!
Takes You Shopping: Like previously said, if you like something in an image the zoom in option lets you select individual items and many a times you can add it to your cart of the supplier right from within the app.
Making You Try New Crazy Stuff: Who doesn’t have a friend who has made them do crazy stuff against your better judgement but you do it because that is what friends are for. Well, Pinterest seems to have a magic wand by which it brings out the DIYer in all of us. From making us want to try out the new recipe to building our own furniture, it takes us out of our comfort zone.
Makes You Look Better: Imagine if you are out trying on a new shirt and wondering what will go with it? The visual search option on the app lets you take a picture of it and see what others have paired it with thus solving your problem.
Plan A Surprise: Most of our sercret plans are made with our friends, brainstorming for ideas, planning the décor. However, Pinterest also lets you make a board and then keep it secret so that it is not visible on your profile and only you can see it. This way you can look up ideas for the surprise and keep them in there, away from prying eyes.
No Pressure For Being the Best: Last but not the least, you love your friend even if he is a werido or a loner. Unlike all other websites, no one cares how many followers you have or who you are following thus allowing you to be yourself.
Happy Pinning !
Social media has evidently become one of the greatest platforms to do internet marketing. With the huge popularity of Social media like Instagram, Facebook, Twitter, Snapchat and others, it is thought to be a huge mistake not to use these sites to place your advertisement or fan page. But you need proper techniques and strategies to manage social media marketing.
Hubspot, one of the most popular websites on Digital marketing has recently conducted a survey on social media marketing entrepreneurs and has published its results: 63 percent of the companies who are using social media have said that it has increased marketing effectiveness among other benefits. There is no doubt today, that using the social media definitely contributes to an improved digital marketing. But the leverage lies in doing it correctly.
Social media marketing is not at all overrated. It truly works. You just need to remember your goals while engaging in this form of marketing. Two quotes can help you comprehend about this topic:
Social media has been present ever since the people started using the web. As the social media evolved and encompassed a huge population under its attractive umbrella, advertisers, bloggers and businesses saw these as a unique way of connecting with people, finding and establishing leads, promoting products and business. Today, even the small sized business with a website has a page or a footprint in the social media sites.