There was a time when setting up a business was a daunting task and required a lot of capital investment. However, digital revolution has affected the way business is done especially for people with big dreams and little resources aka entrepreneurs. One social media website that stands out in particular is Facebook. It does not matter what the size of a business is, Facebook is an essential tool to make your business stand out and grow. People have been predicting the downfall of Facebook but it seems that it is sticking around.
What is the one thing that both marketers and business owners want more than anything else in the world? More customers. And in today’s online world, how are you going to get more customers? It is by increasing traffic to your website. In fact, to say that the sole purpose of your website to exist is to generate traffic.
Website these days is like having a name for your business, it is essential. Having built a website, you are now waiting for the magic of sales boom to materialize but it just does not seem to be happening. So you spend some more time developing the right content for your website with keywords and now traffic is being directed to your website. But still no business? What good are visitors when they are not translating into buyers.
Deciding how to take forward your business can be a confusing thing. Do you want to just start a social media page or use a marketplace website like Amazon, eBay or build your own website? Most of the people want to keep control over your brand and how it is represented thus going down the owning your own website road is the solution.
The first thought that pops into our minds when we think of job change is usually LinkedIn. No other website has been able to amass such a cult like following when it comes to anything related to professional branding. This social media website has made itself synonymous with a successful career in today’s world. LinkedIn boosts nearly 550 million users from over 200 countries, making it a powerhouse among all professional websites.
You have a great online business idea and are already on the way to setting up your dream website online and being your own boss. You have done your research on how to run a successful business and what things to avoid like a plague. But there is another extremely important ingredient needed for ensuring victory in your venture and that is you. Personal qualities and traits are just as important as other resources.
If you take a look around on the successful internet entrepreneurs, you will find some common traits in all of them. It is true that some of these qualities you are born with but most of them can be polished over time. If you want to be a success story, you should try to develop the following qualities in order to give yourself full chance.
Perseverance: No business becomes a hit within days, no matter how great the idea is. Success is slower when it comes to online business since the internet is full of new gigs with every one of them believing they are the best. You need to have patience and should be willing to do hard work. You might not see results for many months, you need to keep at it, stay motivated and not lose heart.
A Doer: Everyone can dream about their own business but it takes guts and confidence to actually to do it. You need to believe in yourself and your ideas because people need to see that you trust yourself. You need to have a plan of action and then follow it.
Constant Learner: You are going to face numerous hurdles and failures along the way. In order to get better, you need to be flexible enough to learn new things. Things are constantly evolving and they do so at an alarming speed online. What worked a year back, might not be a feasible solution anymore. You need to be able to adjust to the changing environment.
Passionate: Perhaps the most important trait is being passionate. Your online business is going to demand everything from you and will be working nonstop. If you are only in it for the money, entrepreneurship is not for you then. Only go down this path if you love what you are going to do and willing to sacrifice for it.
Optimistic: In order to be successful, you need to be an optimist. If you are constantly thinking about what could go wrong, you are doomed. Entrepreneurs need to be optimistic about the future and have a vision because things are going to be bleak initially.
Not Shy of Taking Risks: You need to be able to take risk but not be a gambler. Be willing to take calculated risk and it should not scare you.
Customer Oriented: Customers are the king in online business. You need to care for them by making their experience good and listen to them.
If you have the above traits, you can be on the way to be a successful online entrepreneur.
A website is the face of your business to the world and everyone wants to make a lasting impression. What differentiates one website from another? Every business has a website these days but are they all achieving their goal? Just having a website for the sake of having one is not adding any value to your business when you can use it as a great marketing tool, create brand awareness and build relationships.
Every business with a website out there has wondered on how to get more traffic to their website. Sure, your business is great and everyone will be happier if they used your products. However, how are people going to use your products if your website does not even show up in the Google search. Optimizing your website content for search engine result so that you appear on the top is what SEO is all about.
Goodreads is like a holy grail for the devout readers, making their lives more organized. The idea of the website is deviously simple. Read books (not on the website), catalogue them into a shelf, rate them and explore similar books. It was been around for more than a decade now and has a growing community of readers and book lovers for whom Goodreads is like a second home.
Marketing as we knew it in the olden days is almost dead and in today’s digital world, hacking the social media is the key to ensuring success for your business. Selecting the right social media platform is extremely crucial to the success of any digital marketing strategy when already a plethora of content exists on the internet. In this regard, Instagram, the visual content sharing platform is the ideal candidate. Instagram is one of the most socially engaging apps with 800 million users to boost which is expected to touch billion in 2018.