The significance and usage of typography in web designing

8 months ago

webdesign7

A one line definition of typography is the method of arranging type or text. The quality and style of typography used matters. It has two basic utilities that can have profound impact on your website:

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The power of remarketing in the world of internet marketing

8 months ago

internet marketing

Remarketing will definitely help you to reach your destination in case you choose it as one of your internet marketing strategies and plans. Few lines about remarketing before we begin:

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Geotargeting in PPC: How does it work?

9 months ago

pay per click

PPC as we all know is Pay Per Click kind of advertisements that online shopping centers and businesses post with organic search engines like Google. Google gives you some high strung or most in demand keywords of relevance to your content depending on how much you are willing to pay per click. The highest of the bidders receive the best and functional keywords. This helps your website to reach the top ranks of the SERP; be visible and be clickable.

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3 SEM related blogs and software you should know about

9 months ago

search engine marketing

SEM is the acronym for Search Engine Marketing. Businesses that expect to get online buyers through their website need to know about SEM.  It is the prior step of internet marketing. It is the art of being the chosen one who will make it to the top ranks on a search engine result page. Being on the top in a popular search engine page means your website is one of the most relevant for a particular string of search query or keywords.

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Link building in SEO: the white hat way

9 months ago

white hat seo

You need to know SEO if you have a website. It is basically the technique to be searchable and visible within the first few ranks of a relevant search. It is very important to be ‘searchable’ because there is tough competition in the free limitless world of web. Just writing good quality content may not help you to be present in the higher ranks of a search query. You need to know how the search engine searches contents and follow the footsteps.

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What type of social media marketing should I choose? Organic or paid

10 months ago

social media butterfly

Hubspot, one of the most popular websites on Digital marketing has recently conducted a survey on social media marketing entrepreneurs and has published its results: 63 percent of the companies who are using social media have said that it has increased marketing effectiveness among other benefits. There is no doubt today, that using the social media definitely contributes to an improved digital marketing. But the leverage lies in doing it correctly.

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The top 5 sure ways to increase web traffic

11 months ago

free web traffic

Web traffic is the life line of any website; be it the website of a rising talent or an established corporate house. We are on the internet to reach millions globally. But we are heavily dependent on the search engines especially the organic ones. An effective search engine optimized method can boost your website to reach the first page and if possible the first few search ranks in the results page of the search engine.

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3 useful tips to design your website the modern way

11 months ago

modern web design

Web designing is a dynamic art. It is being updated every moment with new ideas and creativity to make user experience even better. In this article, three important issues or tips related to modern day web designing is being discussed.

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Internet marketing and CTA buttons: The relationship and the basic types.

12 months ago

call to action

CTA means Call to Action. It is a sort of interface that encourages visitors in a website to do some interaction with the website. In internet marketing, CTAs are vital elements. The reasons are:

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How does CRO affect PPC? 4 points you should know

12 months ago

pay per click

CRO or Conversion Rate Optimization is direct measure of the success of your PPC or Pay Per Click ad campaigns that you initiate with search engines like Google and other ad servers. The effect of CRO on your PPC campaign:

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