website traffic

PPC: Top 6 PPC Trends in 2021

PPC trends

With each passing year, technology changes make the previous year’s strategies moot. In the world of paid search advertising (PPC), these are exciting times. Most of the top marketers agree that the face of PPC is changing and the trends that will be the game changer for businesses are as follows.

Reasons Why Quality Traffic Matters & How To Get It

quality traffic

What is the worst thing that can happen to your business website? You have put your heart soul into building a beautiful website for your business and are now waiting for the magic to happen. But there is no traffic, no one seems to be interested in your baby, your website. Even worse than no traffic is traffic which has no quality or in other words one, which does not increase your sales.

Email Marketing Is Dead? 5 Reasons Why It Still Works

email marketing dead

With social media being the buzzword these days and hundreds of digital marketing tools available at your disposal, are you also prophesizing the demise of email? People have been calling email marketing dead since the last few years but not only is it still around, it remains one of the most important tools in your increasingly dazzling arsenal of tools.

Sources of Financing For Your Startup

different types of finance

For entrepreneurs, the already testing and nerve wrecking times are made even more stressful when they look around for ways to finance their startups. The sources available are many but their meanings can be confusing for people just starting down this line. And it is important to know the different types and their pros and cons before opting for a particular source of finance.

Visitors but No Customers? How to Increase Sales Through Your Website

visits but no customers

Website these days is like having a name for your business, it is essential. Having built a website, you are now waiting for the magic of sales boom to materialize but it just does not seem to be happening. So you spend some more time developing the right content for your website with keywords and now traffic is being directed to your website. But still no business? What good are visitors when they are not translating into buyers.

2 simple ways to buy organic web traffic to your website

buy web traffic

Organic web traffic means those surfers who search for content on an unpaid or organic search engines like Google or Bing and land on your website being directed by the search engine itself. Organic web traffic is the most important when compared to paid traffic. The latter might only increase web traffic and display you as a recommendable website.

Geotargeting in PPC: How does it work?

pay per click

PPC as we all know is Pay Per Click kind of advertisements that online shopping centers and businesses post with organic search engines like Google. Google gives you some high strung or most in demand keywords of relevance to your content depending on how much you are willing to pay per click. The highest of the bidders receive the best and functional keywords. This helps your website to reach the top ranks of the SERP; be visible and be clickable.

3 SEM related blogs and software you should know about

SEM is the acronym for Search Engine Marketing. Businesses that expect to get online buyers through their website need to know about SEM. It is the prior step of internet marketing. It is the art of being the chosen one who will make it to the top ranks on a search engine result page. Being on the top in a popular search engine page means your website is one of the most relevant for a particular string of search query or keywords.

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