How do I create my first campaign in Google Adwords?

After you have logged on to your Adwords account, click on the orange “+ Campaign” button to add your first campaign.

You can choose which network you want to target. In our example, we’ll choose Search network so that our ad will show on Google search. There are also display network which will show your ads on partner sites. You can also use the other options available but we recommend starting your campaign with Search or Display only.

The next steps are listed below in order:
1. Give your campaign a name.
2. Select the campaign type. It’s good to keep it at Standard.
3. Select network. Including search partners is ok.
4. Device compatibility will automatically be detected so you can skip this step.
5. Which locations do you want to target or exclude? I’ll check United States.
6. Select the languages you want to target.
7. Choose your bidding strategy. For now, we can set it for “I’ll manually set my bids for clicks”.
8. Set a default bid (max CPC). You should set a default bid so that you don’t pay too much for a click.
9. Set a daily budget. How much are you willing to spend per day?
10. Finally, you can add ad extensions so that your ads look more appealing/contains additional information.

Click the “Save & Continue” button. Congratulations! You have created your first campaign! The next process is creating your first ad group.

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How can I track my Adwords data in Google Analytics?

You should always link your Google Analytics with Adwords to track where your visitors are clicking, how much time they are on your site, how many conversions you get, which page makes your users leave your website the most, etc. There is an option to do that in Adwords, so don’t forget about linking your Adwords to your Analytics. It is very important to analyze how well your campaigns are working so you can make adjustments to it. You’ll have to use auto-tagging which allows you to import Adwords data into Analytics automatically. You can also manually tag but we recommend auto-tagging for additional details you wouldn’t get from manually tagging. Auto-tagging will allow you to see what happens after a user has clicked your ads. When you enable auto-tagging, a parameter called gclid will be added to your landing page URL like this:

To enable auto-tagging in Adwords, go to the gears icon and select Account settings. In the preferences tab, you’ll find a Tracking section. Click Edit and checkmark Destination URL Auto-tagging and Save changes.

Auto-tagging will provide you with these detailed reporting in Google Analytics:
• Campaign
• Source
• Medium
• Content (creative)
• Keyword
• Query Match Type
• Ad Group
• Destination URL
• Ad Format
• Ad Distribution Network
• Placement Domain
• AdWords Customer ID (in case you have multiple accounts for your company)
• Hour of Day
• Placements
• Keyword Positions

If you don’t link your Analytics with Adwords and don’t use auto-tagging, you’ll get (not set) as the # of visitors that came from your campaigns. This does not help you because you’re getting clicks but you don’t know what happens after the click. This makes it impossible to measure your goals.

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