Landing pages are the only guaranteed means of generating leads. Most companies online send search traffic, social media and emails to their homepages. This is as good as disposing off their leads. Fortunately, to capture and utilize the leads, you simply need to send them to a landing page. In fact, landing pages collect leads at an extremely higher rate when weighed against the rate at which they are thrown.
Imagine a scenario where you have put in a lot of efforts and made a website and taken it live. But the traffic to your website stays very minimal. It is every marketer’s nightmare.