Which One is Better For You: SEO or PPC?

SEO or PPC

Unless you were living under a rock for the last decade or so, you know the impact online marketing has on a business success. Every business, no matter the size, has realized how crucial it is to have a well thought out digital marketing strategy. With this realization comes the next most common question. Which one should I be using, SEO or PPC? Is there a single right answer to this question? No, because what is right depends upon the situation and time.

Read More →

Filed under: Tips & Tricks
Tags: , , , ,


7 Best Online Marketing Tools You Should Know About

7 online marketing tools

Starting your own business is exciting but it can be a nerve wrecking time as well. Being successful in these competitive times is becoming a more complex task with each passing day. One of the ways in which a new business or one which is trying to grow (something which every business wants) can make headways in getting the ever elusive attention of the customer is through online marketing.

Read More →

Filed under: Tips & Tricks
Tags: , , ,


Goodreads: Why it is the New Facebook for Readers but Only Better

good reads new facebook

Goodreads is like a holy grail for the devout readers, making their lives more organized. The idea of the website is deviously simple. Read books (not on the website), catalogue them into a shelf, rate them and explore similar books. It was been around for more than a decade now and has a growing community of readers and book lovers for whom Goodreads is like a second home.

Read More →

Filed under: Tips & Tricks
Tags: , , , , , ,


Web Hosting 101: Domain Names And Web Hosting Are the Same Thing?

web hosting 101

Ready to start a website? Great. Are you thinking that web hosting is the same thing as a domain name. Wrong. It is easy to get confused between web hosting and domain name and think that they refer to the same thing. Web hosting is the place where your website and all its files are stored, a server. Whereas, a domain name is the actual name of your website like facebook.com, amazon.com. In layman terms, domain name is actually the name of the house that you live in and web host is the actual house.

Read More →

Filed under: Tips & Tricks
Tags: , , , , ,