Which One is Better For You: SEO or PPC?

SEO or PPC

Unless you were living under a rock for the last decade or so, you know the impact online marketing has on a business success. Every business, no matter the size, has realized how crucial it is to have a well thought out digital marketing strategy. With this realization comes the next most common question. Which one should I be using, SEO or PPC? Is there a single right answer to this question? No, because what is right depends upon the situation and time.

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Guide on How to Write SEO-Friendly Articles

how to write seo

Every business with a website out there has wondered on how to get more traffic to their website. Sure, your business is great and everyone will be happier if they used your products. However, how are people going to use your products if your website does not even show up in the Google search. Optimizing your website content for search engine result so that you appear on the top is what SEO is all about.

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Time to Kick These Common 5 SEO Myths

SEO myths

Search engine optimization has been around since ages and is constantly changing. It is as relevant today as it was before and always keep the marketers and SEO strategist adopting. Despite its importance, business owners usually have certain misconceptions about SEO and the role it plays. Down below are some of the most common myths about SEO and why they are just that, myths and nothing more.

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How to optimize keywords in a SEO?

seo

Keywords in internet content are the most vital elements by which a website can be made searchable. For example you sell antique clocks and you specialize in the manufacturing as well as repairing field. People who are interested in these items will most probably search Google or Bing with phrases like ‘antique clock dealers’, ‘antique clock manufactures’ and others. If your website contains these exact phrases then there is an opportunity for your website to be placed in the higher ranks in this search query.

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Link building in SEO: the white hat way

white hat seo

You need to know SEO if you have a website. It is basically the technique to be searchable and visible within the first few ranks of a relevant search. It is very important to be ‘searchable’ because there is tough competition in the free limitless world of web. Just writing good quality content may not help you to be present in the higher ranks of a search query. You need to know how the search engine searches contents and follow the footsteps.

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Improve your SEO with Link building strategy

search engine optimization

The world of internet is one huge virtual space with millions of contents floating around. Fortunately we have our search engines which engage their bots that crawl all over the web and bring you back a series of good quality contents in a flash of seconds. The program that the search engines engage, weighs content on the basis of more than 200 parameters. One of these parameters includes links from external pages or websites.

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The SEO fundamentals: For beginners

SEO

Every one of us who are related with web page construction, content writing or editing, web page designing are familiar with the term SEO: the acronym for Search Engine Optimization. Now what does optimization of a website in a search engine mean? It refers to a collection of methods and technique that a search engine uses to rank websites with similar content when a particular search is run by a user.

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How to Optimize Your Website for SEO

optimize website

SEO (Search Engine Optimization) is a process of improving the ranking of a website on web search engines. Webmasters often optimize their websites in order to improve its performance.  Optimizing your website is a vital thing because it enables your website to be seen, searched and being approved by search engines as well as the audience. SEO has become the most reliable form of marketing used by many organizations and business owners worldwide today.

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