PPC or Pay Per Click is commonly used to depict a form of advertisement contract for Search Engine Marketing. Geotargeted PPC is the method deployed by the ad server to post advertisements on SERPs based on location chosen by the website owner. In other words, the geographic location of the surfer or user is one of the deciding parameters for the ads he will see on the SERP. A Geotargeted PPC is a wise choice when you cannot actually do business with everyone on the globe. Your business is restricted to a particular region or country.
PPC is short for Pay per Click. This is a form of digital marketing and paid SEM or Search Engine Marketing. In short, if you post an advertisement with the ad server, then you will pay only in situations when a visitor clicks on your ad and enters your web page. An effective PPC helps you to get noticed by the visitor in the SERP.
It is an inevitable fact that there are many types of advertising campaign that you can possibly choose in the online world. However, in order to avoid confusion as to which one you should choose, you can be pretty sure that the pay-per-click (PPC) advertising campaign works most of the time.