Geotargeted PPC is often considered as a cost effective method of paid SEM. The website owner selects a physical area like a locality or city or country for online advertisements to ad servers and search engines. This means that the targeted audience has a geographical parameter to it.
It is an inevitable fact that there are many types of advertising campaign that you can possibly choose in the online world. However, in order to avoid confusion as to which one you should choose, you can be pretty sure that the pay-per-click (PPC) advertising campaign works most of the time.