Paid SEM and PPC: 5 basics you should know before you buy

search engine marketing

This is the penultimate era of Digital marketing. Search Engine Marketing or SEM is one of the strongest forms of Digital or internet marketing. The initial competition in case of internet marketing is merely being clicked and getting an opportunity to display your website to the visitors. SEM is basically designing your website such that it is visible in the top places of popular engines like Google.

Read More →

Filed under: Tips & Tricks
Tags: , , , , , , ,


3 common SEM mistakes you should avoid

search engine marketing

Every blogger has an internet presence today in form of websites or web page in social media. Thus online competition is fierce. The competition primarily is to be visible when searched by the user in any non-paid search engine. Search engines like Google and Bing are some of the most trusted websites of today. If your website is being placed in a higher rank in SERP or Search Engine Result Page of Google, then your website is one of the best among those who have a website.

Read More →

Filed under: Tips & Tricks
Tags: , , , , ,



SEM revisited: 6 points you should know

search engine marketing

SEM is the abbreviated form for Search Engine Marketing. There must be only a handful of website owners among the millions who has not heard the term SEM. It is directly related to digital marketing and promotion of websites and contents. There are hundreds of articles in the web that provide descriptions and definitions of Search Engine Marketing.

Read More →

Filed under: Tips & Tricks
Tags: , , ,



Top Search Engine Marketing Strategies to Know

Top SEM strategies

The internet is an enticing platform for marketing due to the number of people who use internet services. Different marketing strategies have been created and evolved to be able to effectively market and drive sales chief among them being search engine marketing. Search Engine Marketing involves improving the visibility of a website to search engines to generate traffic.

Read More →

Filed under: Tips & Tricks
Tags: , , , , ,


Top 10 SEO Mistakes You Must Never Make

SEO mistakes

You have thought about it and decided that you are going to concentrate on SEO as the main means of sending traffic to your site. You implement a few SEO strategies, but your site, regardless of the improved rankings still comes up on the fourth or fifth page. You might be making some costly SEO mistakes, 10 of which will be discussed below.

Read More →

Filed under: Tips & Tricks
Tags: , , , , ,



How to Develop a Website That Search Engine Will Find

Develop Website for Search Engine

The internet has become one of people’s primary needs these days. This is a fact that is inevitable. Not only is internet used for fun, a lot of companies are now heavily counting on it for their survival. Besides companies, there are also those who count on the internet solely to earn a living.

Read More →

Filed under: Tips & Tricks
Tags: , , , , , , ,


What is SEM?

Search Engine Marketing is the process of acquiring targeted traffic by buying ad listings on search engines. It is sometimes called PPC marketing or CPC marketing. It is a quick and fast way to rank your website for keywords you want to target. With SEO, it may take you a few months or a year to rank up your website on the first page for a keyword, but with SEM you can create your ad and it will be live within a few minutes. Usually, advertisers only have to pay when they receive a click. This is called PPC/CPC or Pay-Per-Click/Cost-Per-Click advertising. Google Adwords is the largest PPC advertising network. Adwords uses a ranking system called Ad Rank that decides which ads will hold the first position, the second position and so forth. There are many factors that make up the Ad Rank. It’s not just about who bids the highest but it also involves your expected click-through rate, landing page experience, ad relevancy, easy site navigation, transparency, ad formats and more. For more information on Adwords Auction, watch this video:

Filed under: DocumentationSearch Engine Marketing
Tags: ,