The Future of Search Engine Optimization

Future of SEO

The SEO arena is unstable and ever changing. With every Google update (e.g. Panda) the SEO world becomes affected. Some businesses go under, others rise up and new theories and SEO strategies come up. SEO is simply about getting a site or a blog to rank first in Google searches by staffing specific keywords in the site. The problem with SEO at the moment is that many sites in a bid to rank first on Google searches have neglected the quality of their content and Google are out to change this, one update at a time.

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8 Ways to Market Your Online Business

market business online

Establishing a foot in e-commerce can be a very challenging task especially when you don’t know how to do it. There is no one direct means of making it in this industry; rather, it is by combining different approaches that you will be able to catch up with, or get an edge over other competitors. Sometimes you will have to spend heftily. Below are the eight ways to market your online business:

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Top 10 SEO Mistakes You Must Never Make

SEO mistakes

You have thought about it and decided that you are going to concentrate on SEO as the main means of sending traffic to your site. You implement a few SEO strategies, but your site, regardless of the improved rankings still comes up on the fourth or fifth page. You might be making some costly SEO mistakes, 10 of which will be discussed below.

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Things to Do to Achieve Better SEO

Better SEO things

Just in case you have never heard of SEO, it is a term that is normally used to represent “search engine optimization”. Well, as you can probably guess from its name already, this is an attempt to give your website a higher page rank on the most popular search engine, namely Google. The reason is because if your website ranks high on Google, then you will be able to enjoy a high stream of constant revenue as well.

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Creating a Landing Page That Impresses

Landing Page Tips

When it comes to designing a website, there are in fact quite an enormous number of things that web designers are supposed to pay attention to. Yet, quite unfortunately, it seems that more and more web designers are beginning to forget about the essentials of designing a website. One thing that is of utmost importance in designing a website is the landing page of the site.

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Increase Your Website Traffic with These 4 SEO Tips

4 SEO tips

There are literally billions, or perhaps even trillions, of websites spread across the World Wide Web these days. As such, it becomes utterly important to figure out how yours is going to get found among all those swarms of websites. Of course, the first thing that matters is certainly the contents you have available on your page.

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How to Develop a Website That Search Engine Will Find

Develop Website for Search Engine

The internet has become one of people’s primary needs these days. This is a fact that is inevitable. Not only is internet used for fun, a lot of companies are now heavily counting on it for their survival. Besides companies, there are also those who count on the internet solely to earn a living.

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What is SEO?

Search Engine Optimization is the process of increasing your visibility naturally or organically (unpaid) for the keywords you want your webpages to rank for on search engines.
There are different ways to do SEO. Some tactics are considered black hat SEO (“the shady way of doing SEO”) and the standard way is called white hat SEO. SEO is not considered spam. Matt Cutts, the head of the web spam team at Google said, “No. We don’t consider SEO to be spam.” Watch the video below for more information:

SEO is not a quick process. If you are looking to rank for a highly competitive keyword such as “shoes”, you must be aware that you are going up against multi-million/billion dollar companies in the shoes industry who are already investing hundreds of thousands of dollars every month to rank on the first page. Although SEO may seem intimidating to small businesses, it is not incredibly difficult to rank up for long tail keywords which are less competitive such as “shoes in Boston” or “cheap red tennis shoes”. Rather than spending a great amount of money to try to rank up your website for a highly competitive keyword that might bring in 100,000 visitors per month, you can spend it smarter on PPC campaigns, paid search, or long tail keywords that will bring in the same or more amount of visitors for a lot less (250 long tail keywords x 400 visitors = 100,000 visitors per month).

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Organic search vs. Paid search

Organic search are search results that are listed on search engines because of its relevancy to the search term. Paid search are ad listings on search engines that show up on search terms advertisers wish to target. On Google, paid search is listed at the top and on the right side of the search.

About 70% of Google searches will go organic search results and the remaining 30% of searches will go towards paid search results.

Ranking up for organic search is very important because the top 5 results are the websites that will receive the most clicks. About 60% of all clicks go to the first 3 results and 75% of all clicks go to the top 5 results. If you are on the bottom of the page or on the second page, the click through rate will be so low that you’re pretty much non-existent for that search term.

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What is on-page optimization?

On-page optimization involves editing things on your page so that search engine spiders can read your site and index them properly. There are many factors that have an effect on your webpage ranking such as title tags, meta description, heading tags, image alt tags, content, URL structure and internal linking. It is important to have unique content on every page and to avoid having duplicate content or keyword stuffing. An ideal optimized webpage will include keyword in title, keyword in URL, keyword in image alt tag and the keyword listed 1-3 times in the body copy.

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