Web traffic is a measure of your popularity over the internet and via the internet. Larger the number of viewers, larger is the possibility of business. Website designers, content writers, bloggers, website owners are all engaged in making their website SEO friendly in all known and possible ways. Web analytic software is a very necessary invention in this aspect. It helps you understand visitor’s response to your website and other similar websites allowing you to campaign or design your website more effectively. The result is a wave of traffic steered clearly towards your website.