PPC is short for Pay per Click. This is a form of digital marketing and paid SEM or Search Engine Marketing. In short, if you post an advertisement with the ad server, then you will pay only in situations when a visitor clicks on your ad and enters your web page. An effective PPC helps you to get noticed by the visitor in the SERP.
Filed under: Tips & Tricks
Tags: ad groups, pay per click, ppc, ppc ad, ppc ads
It is an inevitable fact that there are many types of advertising campaign that you can possibly choose in the online world. However, in order to avoid confusion as to which one you should choose, you can be pretty sure that the pay-per-click (PPC) advertising campaign works most of the time.
Filed under: Tips & Tricks
Tags: ppc, ppc ad, ppc ads, PPC advertising, ppc campaign, ppc campaigns
When it comes to designing a website, there are in fact quite an enormous number of things that web designers are supposed to pay attention to. Yet, quite unfortunately, it seems that more and more web designers are beginning to forget about the essentials of designing a website. One thing that is of utmost importance in designing a website is the landing page of the site.
Filed under: Tips & Tricks
Tags: a/b test, a/b testing, conversions, landing page, landing page tips, ppc, seo, web design, web design tips
If you are one of those many people out there trying to offer your products and/or services on the interweb, then there are plenty of advertising options you can choose from. Among these many options, one that has often proven to be quite effective is the pay-per-click – often known as PPC as well – advertising option. With this kind of advertisement, you can see high sales conversion that you may have never expected before. However, in order to make your PPC advertising work, you need to follow a number of tips described below.
Filed under: Tips & Tricks
Tags: 10khits, advertising, pay per click, ppc, PPC advertising, tips
Similar to SEO, we will use the Google Adwords Keyword Planner tool for keyword research in SEM. There are also other tools you can use such as Wordtracker or Wordstream but Adwords Keyword Planner is the de facto standard tool.
https://adwords.google.com/KeywordPlanner
You can also access the tool within Adwords by clicking on Tools at the top of the page and selecting Keyword Planner. Once you are on the Keyword Planner tool, select “Search for new keyword and ad group ideas”.
You can get keyword ideas in 3 different ways:
1. By inserting a list of keywords separated by commas (recommended)
2. By adding your landing page or your competitors’ landing page URL
3. By product category
Once you have done one of the above and clicked the “Get Ideas” button, you’re going to want to navigate to the Keyword Ideas tab to view a list of keywords with its avg. monthly searches volume, competition level (low, medium, high), suggested bid and ad impression share. Keep in mind that the avg. monthly searches volume is not the exact figure and the suggested bid is only an estimate. Nonetheless, it’s good to compare keywords by looking at the avg. monthly searches. If you see one keyword that has higher avg. monthly searches than another keyword, it could mean that the keyword is more competitive.
Comb through the list and copy and paste the keywords that are relevant to your website in an excel sheet. Once you have a comprehensive list of keywords, you can copy and paste it back into the Adwords Keyword Planner to get even more ideas. You can also check mark the keywords you want and download the list by clicking the Download button at the top right of the table. Rinse and repeat until you think you have all the keywords you need.
You can also find related keywords by doing a search of your keyword on Google and getting the keywords from the suggested dropdown.
For even more keyword ideas, you can scroll down to the bottom of the page after you have searched your keyword. There will be a related searches list above the bottom pagination.
Filed under: Documentation→Search Engine Marketing
Tags: cpc, keyword research, ppc, search engine marketing
Go to your Facebook page after you have logged on and click “Build Audience” at the top right of your page. Click on “Use Ads Manager” and click “Create Ad” at the top right of your page. Click on “Page Likes” from the list.
Select your page from the dropdown or type in the URL of your Facebook page that you want to increase page likes for. After you have selected the Facebook page you want to promote, you can use up to 6 different images that will show up for your ad and 90 characters of text. Configure your audience targeting and set campaign pricing and click “Place Order”. It will take a few minutes for your ad to be approved.
Filed under: Documentation→Social Media Marketing
Tags: cpc, facebook ads, facebook likes, page likes, ppc, social media marketing
Go to your Facebook page after you have logged on and click “Build Audience” at the top right of your page. Click on “Use Ads Manager” and click “Create Ad” at the top right of your page. Click on “Clicks to Website” from the list. “Clicks to Website” works similar to “Page Likes” except it promotes a webpage instead of a Facebook page.
Enter the URL you want to promote and click “Continue”. Add up to 6 images for your ad and 90 characters of text. Configure your audience targeting and set campaign pricing and click “Place Order”. It will take a few minutes for your ad to be approved.
Filed under: Documentation→Social Media Marketing
Tags: clicks to website, cpc, facebook ads, facebook likes, ppc, social media marketing
Website conversions on Facebook Ads are ads that promote a call-to-action that can be tracked with a tracking pixel. Go to your Facebook page after you have logged on and click “Build Audience” at the top right of your page. Click on “Use Ads Manager” and click “Create Ad” at the top right of your page. Click on “Website Conversions” from the list.
Enter the URL of the landing page. In this example, we want to convert users into signing up to our website. Once you have added the URL, you will need to click the “+” button to add a tracking pixel. This pixel will record how many times a user has converted. In this case, we created a tracking pixel and placed it on the page that shows when a user has finished their registration with us. There are many types of conversions to choose from: Checkouts, Registration, Leads, Key Web Page Views, Adds to Cart and Other Web Conversions.
Once you have given the tracking pixel a name like “Registration Complete”, you can add the pixel code that Facebook gives you to the registration completed page on your website. Depending on what you want to track, you will need to place the tracking pixel at the end of the funnel (the page that shows up when the user has completed the action you wanted on your website). This is how you verify your tracking pixel and how Facebook reports when a user has converted.
Filed under: Documentation→Social Media Marketing
Tags: cpc, facebook ads, ppc, social media marketing, website conversions
App installs is a way to drive installs to your mobile app. When a user clicks on the “Use App” button on your ad, it will redirect to the Google Play or App Store page for users to install your app. Go to your Facebook page after you have logged on and click “Build Audience” at the top right of your page. Click on “Use Ads Manager” and click “Create Ad” at the top right of your page. Click on “App Installs” from the list.
Enter the app’s URL as you see it on Google Play or App Store. You can add up to 6 different images for your ad and 90 characters of text.
For audience target, you’ll see that it will be a little different from before. You can choose which mobile platform to target: Android only or iOS only. You can also select which wireless connection you want to target such as: All mobile users or Wi-Fi only. Once you are done configuring the target audience, set a campaign budget and click “Place Order”.
To keep track of app installs, you’ll need to complete two things:
1. Register your app on Facebook
2. Add the Facebook SDK with a mobile measurement company
For more information on registering your app on Facebook and adding Facebook SDK, go to: https://developers.facebook.com/docs/ads-for-apps/mobile-app-ads
Filed under: Documentation→Social Media Marketing
Tags: app installs, cpc, facebook ads, ppc, social media marketing
After logging into your Twitter account, go to http://ads.twitter.com for a one time set up. Set your permanent country and time zone.
Click the “Personally save these settings” button to continue. On the next page you may see a message at the top of the page that says your account is ineligible for Twitter ads. If you see this message, you can contact Twitter support to tell them that all your tweets are in English and that you wish to use their ad service. Since Twitter ads are still under development, it only gives access to certain accounts that fit the criteria. Usually, an account is denied access because Twitter has marked your account as non-English.
If you don’t see this message, you can move ahead and click on one of the campaign objectives below to set up your first ad campaign.
Filed under: Documentation→Social Media Marketing
Tags: cpc, ppc, social media marketing, twitter ads