You are about to embark on the exciting journey of starting your own business and are now riddled with the question of whether to open an online business or a physical store. Are people around you telling you different things, confusing you even more? Both of them have their pros and cons but we believe that if you are just starting off, it is always better to go online.
Ecommerce has brought about both positive and negative changes in trade and the economic and social aspects of the society.
POSITIVE
Ecommerce has reduced the cost of executing sales. This is manifest in the physical establishment of a premise, execution or placement of orders, staffing, customer support and after-sales services.
A conversion is a completed action of an activity on your website such as a sign up, a download or a purchase. There are different categories of reports for conversions such as Goals, E-commerce, Multi-Channel Funnels and Attribution. Goals are defined in Google Analytics. E-commerce conversions are tracked with JavaScript code on your shopping cart page or pages that collect information on each transaction. Multi-channel funnels reports show the sequences of interactions such as clicks/referrals from channels that lead to each conversion. The interactions that lead up to a conversion is also called conversion paths. Attribution Model Comparison requires goals or e-commerce tracking to be enabled and lets you compare how effective your channels are.
In today’s time, there are actually dozens of mediums that people can possibly use to help them sell their products. One of these mediums is the social networking sites. Facebook often happens to be the social networking site of choice in this case. Well, this is really no wonder as Facebook connects millions and millions of people from all around the world.
Shopify is just one among many tools available on the internet when it comes to building an online e-commerce store. As with any other tools, Shopify also comes with a set of advantages as well as disadvantages.
If a company wants to survive in the digital era of today, it should not compromise when it comes to using a reliable e-commerce tool. It is only with a reliable e-commerce tool that a company can run a reliable online store. Without reliability, customers will not make any purchases on an online store, causing the company to lose its income.
As holiday is getting nearer and nearer, more and more companies out there are rallying in the attempt to offer customers with the best products and services they can possibly get in the market. However, in order to stand out from the competitors, a company is recommended to use an e-commerce tool.
If you happen to be a frequent internet user, chances are, you are very familiar with the social networking site that people call Twitter. Yes, this is a place where you can tweet about practically everything, everything you want to share with the outside world. Well, Twitter is a good platform, keeping in mind the massive number of members that it has on the site.
Among the massive number of social platforms internet users can possibly avail to date, Pinterest happens to be quite a popular choice as well. With Pinterest, there are lots of things that a business can achieve.
Nowadays, it has become the norm for an enormous number of companies to provide online services to their customers. If a company fails to offer online services, such as online purchase, the company will soon run out of business as its customers will switch to the contenders that allow them to make purchases without even having to go to the physical store.