The online world is full of circulating information. As a result, users are no longer the searching audience; they instead have a lot to deal with, and if there is anything they do, it is picking and separating chaff from the useful grains. Understanding this fact is important when searching for good social media marketing tips.
Filed under: Tips & Tricks
Tags: marketing tips, sms, social media, social media marketing, social media tips
The rise of social media has brought with it maturity of a great platform for marketing. Social media is used by millions around the world hence marketing in this manner is a guaranteed way to get to many people. As with everything else however, success in social media marketing is not cast in stone especially considering the competitiveness.
Filed under: Tips & Tricks
Tags: smm, social media, social media marketing, social media strategies, strategies
When it comes to social media, you may have often heard of Twitter, Facebook and Instagram. Yet, have you heard of Vine before? In case you haven’t, it is a particularly good social video sharing platform that you can use if you are thinking about marketing your business. Vine, for one, is literally the best choice for those audiences that do not have much time to waste.
Filed under: Tips & Tricks
Tags: hashtags, smm, social media, social media marketing, vine, vine marketing
Unless you have been living in a cave for the past few years, you should definitely know that social media have become the key towards success these days. This is even more so if you deal in online businesses. Without a social networking site to count on, you may not have any media of promoting your products and/or services.
Filed under: Tips & Tricks
Tags: killer profile, linkedin, linkedin profile, profile, profile creation, social media, social media marketing
It is an inevitable fact that social media was originally created simply to connect friends, families and relatives, especially those who have long lost connection towards each other. Yet again, it is also an inevitable fact that social media has now grown to become something much more than just a platform for connecting people. Instead, it has turned out to be one of the most effective ways when it comes to promoting your business.
Filed under: Tips & Tricks
Tags: grow local business, local business, small business, social media, social media marketing
There is no questioning that Facebook has become the norm when it comes to social marketing these days. It seems that some people just can’t live without this particular social networking site today. Well, while the average people use Facebook to share about their personal life and interests, businesses can benefit from this social networking site in a different way.
Filed under: Tips & Tricks
Tags: facebook, facebook fans, facebook marketing, real fans, social media, social media marketing, thousands of fans
Social media marketing and search engine marketing both have their pros and cons. Social media marketing is less likely to convert into a sale because people using Facebook, Twitter, etc. don’t have the intention of buying a product when they log in compared to someone who is searching for a product or service on Google. On the other hand, search engine marketing has higher cost-per-click (CPCs) compared to social media marketing.
One benefit to social media marketing is that you can target users on a personal level: the books they read, the movies they like, the food they eat, the schools they attend, etc. This is called audience targeting. Another benefit to social media marketing would be that the followers/likes you acquire from your campaigns can be instantly reached out to without any additional cost to you. It works similar to a newsletter where the people who like/follow your page have opted in for future updates from you. For example, if you have one million followers on your Facebook page and you post an update to your page, you might reach 20,000 or more of your followers with your post. Every time you make a new update to your Facebook page, you’ll reach some of your followers who might click “Like”, comment on your post or share it with others. They may also convert if your post is promoting a product or service.
Filed under: Documentation→Social Media Marketing
Tags: search engine marketing, sem, social media marketing
There are many different types of ads that you can create on Facebook such as page post engagement, page likes, offer claims, event responses, website conversions, mobile app installs, desktop app installs and video views.
Don’t be surprised if new ad types are introduced in the future because Facebook frequently experiments with their ad platform.
Besides audience targeting ads on Facebook, there are also boosted posts and Facebook events/offers. Boosted posts let you reach more people when you are promoting special offers, events or news. Facebook event/offer ads are a way to increase sales and conversions for your business.
Filed under: Documentation→Social Media Marketing
Tags: ad types, facebook ads, social media marketing
Page post engagement is a great way to gain likes, comments and shares on your Facebook posts. You can create a post ad as a video, photo or text to engage your users. To do so, click on the “Build Audience” at the top right corner of your Facebook page and click “Use Ads Manager”. Click on the green button “Create Ad” and click “Page Post Engagement” from the list. From there, you can select which post you’d like to promote, target your audience and set a campaign pricing. It will take a few minutes for your ad to be approved.
For video ads, it is recommended to use 500 characters of text, 16:9 aspect ratio, 1080 resolution, .mov file format and no larger than 1 gigabyte. An example of what a video ad may look like on desktop, mobile and right side of Facebook:
For photo ads, it is recommended to use 90 characters of text, 1:1 image ratio (a perfect squared image) and 1200×1200 pixels image. Furthermore there is a 20% limit to how much text can be added in your photo. Having too much text in your photo will get your ad disapproved. You should use the Facebook grid tool to see how much text is being used on your photo: https://www.facebook.com/ads/tools/text_overlay. Here are what photo ads look like on desktop, mobile and right side of Facebook:
For text ads, it is recommended to use 90 characters of text. Here are what text ads look like on desktop, mobile and right side of Facebook:
Filed under: Documentation→Social Media Marketing
Tags: facebook ads, page post engagement ad, social media marketing
Go to your Facebook page after you have logged on and click “Build Audience” at the top right of your page. Click on “Use Ads Manager” and click “Create Ad” at the top right of your page. Click on “Page Likes” from the list.
Select your page from the dropdown or type in the URL of your Facebook page that you want to increase page likes for. After you have selected the Facebook page you want to promote, you can use up to 6 different images that will show up for your ad and 90 characters of text. Configure your audience targeting and set campaign pricing and click “Place Order”. It will take a few minutes for your ad to be approved.
Filed under: Documentation→Social Media Marketing
Tags: cpc, facebook ads, facebook likes, page likes, ppc, social media marketing