How do I gain followers on Twitter ads?
10 years ago
Other than engaging users with interesting tweets and building relationships to gain followers, you can also promote your account using Twitter Ads. Select the Followers (Promoted Account) from the Create new campaign drop down button.
On the next page, pick a campaign name and select when you want to run the campaign. You can run the campaign continuously or start/stop it at certain dates. We recommend running the ad continuously since you can pause the campaign any time you like.
The next step is selecting your primary method of targeting. Unlike promoted tweets with four targeting options, you can only choose between targeting your audience by interests and followers or by tailored audiences for promoted account.
With interests and followers, you can target people who follow your competitors. This is a good way to increase your brand awareness to those who are most likely to convert. All you would do is input the usernames of your competitor’s Twitter accounts. Tailored audiences are for reaching people from your own data like e-mail lists or website visitors.
We recommend targeting interests and followers. As you learn more about Twitter ads, you can experiment with the other options.
Once you have set the audience targeting, you can set the locations you want to reach (United States, Canada, etc), target by gender and language. The next step will be telling users why they should follow your account. You can use a tweet you’ve already created or create a new tweet that will convince them to follow you. Set a total or daily budget and run the campaign.
Filed under: Documentation→Social Media Marketing
Tags: promoted account, social media marketing, twitter ads, twitter followers
How do I increase app installs or engagements on Twitter ads?
10 years ago
Go to the Twitter ads platform and click on the “Create new campaign” button on the top right and select “App installs or engagements”.
On the next page, pick a campaign name and set up conversion tracking for your mobile app. To learn more about how to set up conversion tracking go to: https://support.twitter.com/articles/20171742 under “Measurement & Optimization”.
Select when you want to run the campaign. You can run the campaign continuously or start/stop it at certain dates. We recommend running the ad continuously since you can pause the campaign any time you like.
The next step is to decide whether you want to optimize the ad so that people will install your app (App Installs) or use your app (App Engagements).
Next select the app you want to promote from the drop down. If you don’t have an app registered on Twitter yet, you can create one by clicking “Add new app”. Insert your App ID from the App Store or Google Play.
Then create an app card to promote your app. An app card is similar to a photo tweet but it also shows an install button to users as well. Here is an example of an app card:
You must select your primary method of targeting after. You can choose to target your audience by keywords, by interests and followers, by television shows or by tailored audiences.
With keywords, you can target a broad range of people who have tweeted about your keywords. With interests and followers, you can target people who follow your competitors. This is a good way to increase your brand awareness to those who are most likely to convert. All you would do is input the usernames of your competitor’s Twitter accounts. Television is a way to promote your app to those who watch certain TV shows like CNN News. Tailored audiences are for reaching people from your own data like e-mail lists or website visitors.
We recommend targeting interests and followers. As you learn more about Twitter ads, you can experiment with the other options.
Once you have set the audience targeting, you can set a total or daily budget and run the campaign.
Filed under: Documentation→Social Media Marketing
Tags: app engagements, app installs, cpc, ppc, social media marketing, twitter ads
What is digital analytics?
10 years ago
Digital analytics is the analysis of quantitative and qualitative data of your websites, social media channels and competitors for the purpose of making improvements and optimizing towards your desired outcomes online and/or offline.
Filed under: Digital Analytics→Documentation
Tags: digital analytics, web analytics
How do I setup a property in Google Analytics?
10 years ago
One of the standard tools webmasters use to track website/mobile data is Google Analytics. Properties are where you place the tracking code such as a website or mobile app. To set up your first property, you can do so when you open your GA account or if you’d like to add another property go to your Google Analytics account and click on “Admin”. Click on “Create new property” from the property dropdown.
On the next page, select whether you want to track a website or a mobile app. Give your website a name and input the website’s URL and click “Get tracking code”.
The next page will have the tracking code where you will copy and paste on every page you want to track data from. It is good to place it in your header so that Google Analytics can track a hit even when the user decides to leave the site before it finishes loading. Once you have placed the tracking code on your pages, it should start tracking your data instantly.
Filed under: Digital Analytics→Documentation
Tags: digital analytics, Google Analytics, property, web analytics
How do I setup a view in Google Analytics?
10 years ago
A view is the level in Google Analytics where you can access reports and analysis tools. When you add a property, Google Analytics will automatically create one unfiltered view. It is important to never make y changes to your unfiltered view because if you do add filters to your unfiltered view and remove them later on, the data that has been filtered out will never come back. Instead, you can customize multiple views with different settings like one view for internal traffic or one view to track activity coming to a certain page on your website. To create a new view, go to “Admin” and in the property column select the website you want to create a view for in the property dropdown. To the right, you’ll see the view column. Click on the dropdown and click “Create new view”.
On the next page, give your view a name and click “Create View”. After creating your view, you can select it from the dropdown and give it filters, goals and more. For example, you can create a view called “Sign ups” and add a filter that will only track visitors when they land on the Registration complete page.
Filed under: Digital Analytics→Documentation
Tags: digital analytics, Google Analytics, view, web analytics
How do I add a filter to my view in Google Analytics?
10 years ago
In “Admin” page, select the view you want to add a filter to and click “Filter”. On the add filter page, you will see something like this:
Give your filter a name such as “Sign ups” and select the filter type. For beginners, you should use predefined filters. When you learn more about regular expressions (ReGex), you can use custom filters which allows you to create more powerful implementations. To learn more about regular expressions you can go to: https://support.google.com/analytics/answer/1034324?hl=en
Moving on to our “Sign ups” example, we can select “Include Only” for the first box. For the second box, we can choose “traffic to the subdirectories”. For the third box, we can choose “that are equal to”. If our website sends the user to domain.com/registration-complete/ after signing up, we can put “/registration-complete/” in the subdirectory field. You can choose whether it’s case sensitive or not and click “Save”.
Now your view “Sign ups” should track visitors who have signed up to your website only. You can experiment with other filters but make sure you do not add any filters to your “All Web Site Data” view as data that has been processed through these filters cannot be changed.
Filed under: Digital Analytics→Documentation
Tags: digital analytics, filter, Google Analytics, web analytics
What are users, sessions and interactions in Google Analytics?
10 years ago
Users are the visitors who visit your website or mobile app. Sessions are the time they spend on your website or mobile app. Interactions are what the users do while they are on your website or mobile app. For example, think of your website as a restaurant. You’ll have customers (users) who come in once and never come back. You might also have a returning customer (users) who comes to your restaurant multiple times (sessions). For each session, the user will do something like look at the menu, order food, eat their food or pay the bill (interactions). Individual interactions are also called hits. Some users may look at the menu and leave right away because it’s too expensive. Others might spend more time and have more interactions with your website (multiple hits).
Filed under: Digital Analytics→Documentation
Tags: digital analytics, Google Analytics, interactions, sessions, users, web analytics
How are returning visitors reported in Google Analytics?
10 years ago
The first time a visitor comes to your website or mobile app, Google Analytics creates a random unique id that is associated with the user’s device. Each unique id is considered a unique visitor. In each hit, this unique id is sent to Google Analytics. If a new id is detected, this means there is a new user. If Google Analytics sees that the id is an existing id in a hit, it will count the hit as a returning user. These ids can be reset or erased if the user clears the cache from their browser or uninstalls/re-installs the mobile app.
Filed under: Digital Analytics→Documentation
Tags: digital analytics, Google Analytics, returning visitors, web analytics