Title tags are the most important element for on-page optimization. Title tags changes the page title in your browser which is something search engine spiders look at to determine what the page is about. The keyword should be as close to the front of the title tag as possible. For example, if you want to rank for the keyword “Pink elephants”, you may want to have a title like this: “Pink elephants at the zoo” or “First pink elephant to be born”. Title tags should not exceed 65 characters and should be unique for every page on your website.