What are keywords?
Wednesday, December 16th, 2015
Keywords are the search terms you want to target. They are set within the ad groups. In Adwords, you can choose which match type: exact, phrase, broad or negative and set the maximum amount you’d like to pay for each keyword (Max CPC). For each ad group, it is good to have 12-24 keywords.
Filed under: Documentation→Search Engine Marketing
Tags: google adwords, keywords, search engine marketing