Wednesday, December 16th, 2015
Keywords are the search terms you want to target. They are set within the ad groups. In Adwords, you can choose which match type: exact, phrase, broad or negative and set the maximum amount you’d like to pay for each keyword (Max CPC). For each ad group, it is good to have 12-24 keywords.
Filed under: Documentation→Search Engine Marketing
Tags: google adwords, keywords, search engine marketing