Website holders continuously face the struggle to be in the front rows of a search engine results page; to be visible to the searcher and of course to be clickable. To get that precious click and generate a wave of web traffic is the initial stage of Digital marketing. You need to be visible to market your product. PPC or Pay per Click is a category of paid Search Engine Marketing or SEM.pay per pay p
Filed under: Tips & Tricks
Tags: online ads, pay per click, ppc, ppc ads, quality score, web ads
The Quality Score is a kind of ranking provided to each and every website that opts for paid advertisements with Google. Like for example PPC or the Pay per Click form of advertisements and online marketing. Quality score is directly and positively correlated with each and every PPC campaign.
Filed under: Tips & Tricks
Tags: ads, adwords, bing ads, google adwords, pay per click, ppc, quality score
Quality Score is an estimate of the quality of your ads, keywords and landing pages. The higher your quality score, the better your Ad Rank (better ad position and lower cost-per-click).
Quality Score is decided from the expected CTR (click-through rate), ad relevance and landing page experience. If your ad is not relevant to the keyword, you will get low CTR and ultimately a bad Quality Score so make sure your ad copy is relevant to your keywords and create good landing pages.
Here are some ways to improve your Quality Score:
Filed under: Documentation→Search Engine Marketing
Tags: ad extensions, google adwords, quality score, search engine marketing