What is “International Targeting” in GWT?

10 years ago

If you click on the Search Traffic tab on the side bar of GWT, you’ll see a link for International Targeting.
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If you manage a website that has pages that are designed for users in a specific country speaking a specific language, you may want to display the relevant language and country version of your pages to those users using international targeting.
There are two general mechanisms you can use to ensure your content reaches the right users:
1. URL-level targeting
1. Page-level markup – use tag in the section of your pages.
2. Sitemaps
3. HTTP headers
4. Site-wide targeting

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The International Targeting page will show whether you have any hreflang tags on your website. You can also click the Country tab to set your entire website to target users in a specific country.

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What is “Mobile Usability” in GWT?

10 years ago

If you click on the Search Traffic tab on the side bar of GWT, you’ll see a link for Mobile Usability.
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The Mobile Usability page lets you know how many pages on your website have errors related to mobile usability. Some of the common errors related to mobile are: viewport not being configured, touch elements too close, small font size, flash usage and content not sized to viewport.
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A simple way to fix viewport not being configured errors is to add this meta tag to all of your pages in the section.

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What is “Index Status” in GWT?

10 years ago

If you click on the Google Index tab on the side bar of GWT, you’ll see a link for Index Status.
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The Index Status provides stats of the URLs that were indexed for the site in the past year. Here you will find the total indexed, blocked by robots and removed. There is also a line graph below. A steady rise for total indexed is good. If you see that there is a sudden drop in indexed pages, it might mean that Google is having trouble accessing your site.
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What is “Content Keywords” in GWT?

10 years ago

If you click on the Google Index tab on the side bar of GWT, you’ll see a link for Content Keywords.
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The Content Keywords page lists the top keywords that are most significant to your site. This page shows you how Google interprets your website. You can click the “show more…” button to extend the list. If you find keywords on top of your list that is irrelevant to your site such as “Viagra”, it could mean that your site may have been hijacked by spammers or hacked. If this is the case, you can implement countermeasures for spammers.

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What is “Remove URLs” in GWT?

10 years ago

If you click on the Google Index tab on the side bar of GWT, you’ll see a link for Remove URLs.
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The Remove URLs page lets you add URLs from your site that you wish to not be crawled by Google and removed from the search results. This is great tool to remove links on your site that may contain sensitive data from showing up in Google search results.

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What is “Crawl Errors” in GWT?

10 years ago

If you click on the Crawl tab on the side bar of GWT, you’ll see a link for Crawl Errors.
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The Crawl Errors page lets you know these 3 site errors for the past 90 days:
• DNS errors
• Server errors
• Robots.txt failure

It will also let you know whether you have URL errors pertaining to Desktop, Smartphone, Feature Phone and Android Applications.
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To diagnose your URL errors, you can click the Download button within the table to retrieve the top 1,000 errors and check each URL manually to see what’s wrong. If you don’t have that many URL errors, you can simply click on the link to see more details about the problem. Once you have addressed the error, you can checkmark the URL and select the “Mark as fixed” button.

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What is “Crawl Stats” in GWT?

10 years ago

If you click on the Crawl tab on the side bar of GWT, you’ll see a link for Crawl Stats.
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The Crawl Stats page shows 3 different graphs for pages crawled per day, kilobytes downloaded per day and time spent downloading a page (in milliseconds) by the Googlebot. This is a simple way to see how well your site performed in the past 90 days. You can check the high, average and low numbers to see if your website has been performing as expected. Be aware of any big dips or spikes in these graphs.

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What is “Fetch as Google” in GWT?

10 years ago

If you click on the Crawl tab on the side bar of GWT, you’ll see a link for Fetch as Google.
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Fetch as Google is probably one of the most important tools for a blogger or a website that releases new content every day. If you have new articles or pages on your site that were just published by you or your team of writers and needs to be indexed by Google immediately, use the Fetch as Google tool. Paste the link to article there and click “Fetch”.
When the status changes to “complete”, you’ll see a button by it called “Submit to index”.
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Click the “Submit to index” and you’ll have the option to make Googlebot crawl only that URL or crawl that URL and its direct links. Checkmark the one you think is suitable and click Go. In a few minutes, your page will be indexed on Google.
You want to be the first to have your news indexed by Google so that it can be listed at the top of the results. Sometimes when the news is a hot enough topic, you may find a big spike in organic visitors.

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What is “robots.txt Test” in GWT?

10 years ago

If you click on the Crawl tab on the side bar of GWT, you’ll see a link for robots.txt Tester.
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Robots.txt Tester page displays whether you have errors or warnings in your robots.txt file. Sometimes a webmaster may add something to the robots.txt that may disallow Googlebot from accessing your site so your entire website may get de-indexed. It is good to check this page every once in a while.

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What is “Sitemaps” in GWT?

10 years ago

If you click on the Crawl tab on the side bar of GWT, you’ll see a link for Sitemaps.
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Sitemaps helps search engine bots crawl and categorize your site better. If you have a sitemap or multiple sitemaps for your website, you can add them on the Sitemaps page of Google Webmaster Tools.
There is also the option to test your sitemap for errors.
On the Sitemaps page you’ll find the amount of webpages submitted from your sitemaps the the amount of webpages indexed by Googlebot.
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