What is “Sitelinks” in GWT?

10 years ago

If you click on the Search Appearance tab on the side bar of GWT, you’ll see a link for Sitelinks.
Google will show sitelinks for results that they think will be useful to the user but sometimes it will show inappropriate links. The Sitelinks tool lets your demote links that are shown under your website in Google search results.

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What is “Search Queries” in GWT?

10 years ago

If you click on the Search Traffic tab on the side bar of GWT, you’ll see a link for Search Queries.
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The Search Queries page shows the search queries that people used to in Google search to click on your site and the top webpages on your website they go to. By default, it will show the report for the past 30 days but you can change the date range at the top right of the graph.
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What is “Manual Actions” in GWT?

10 years ago

If you click on the Search Traffic tab on the side bar of GWT, you’ll see a link for Manual Actions.
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The Manual Actions page is probably one of the most important pages to check on GWT. Manual Actions will let you know whether you have a manual action to take to fix your website for Google. Usually this means that your site has been de-indexed or penalized due to spam, hacked site, hidden text or keyword stuffing, thin content with little or no added value, image mismatch or unnatural links. This could happen if you hired someone to do SEO work for you and they used blackhat SEO methods or maybe your site was breached by a hacker.


After taking the necessary manual actions to fix the problem, such as disavowing links, you can request a review from Google.
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What is “International Targeting” in GWT?

10 years ago

If you click on the Search Traffic tab on the side bar of GWT, you’ll see a link for International Targeting.
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If you manage a website that has pages that are designed for users in a specific country speaking a specific language, you may want to display the relevant language and country version of your pages to those users using international targeting.
There are two general mechanisms you can use to ensure your content reaches the right users:
1. URL-level targeting
1. Page-level markup – use tag in the section of your pages.
2. Sitemaps
3. HTTP headers
4. Site-wide targeting

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The International Targeting page will show whether you have any hreflang tags on your website. You can also click the Country tab to set your entire website to target users in a specific country.

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What is “Mobile Usability” in GWT?

10 years ago

If you click on the Search Traffic tab on the side bar of GWT, you’ll see a link for Mobile Usability.
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The Mobile Usability page lets you know how many pages on your website have errors related to mobile usability. Some of the common errors related to mobile are: viewport not being configured, touch elements too close, small font size, flash usage and content not sized to viewport.
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A simple way to fix viewport not being configured errors is to add this meta tag to all of your pages in the section.

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What is “Index Status” in GWT?

10 years ago

If you click on the Google Index tab on the side bar of GWT, you’ll see a link for Index Status.
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The Index Status provides stats of the URLs that were indexed for the site in the past year. Here you will find the total indexed, blocked by robots and removed. There is also a line graph below. A steady rise for total indexed is good. If you see that there is a sudden drop in indexed pages, it might mean that Google is having trouble accessing your site.
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What is “Content Keywords” in GWT?

10 years ago

If you click on the Google Index tab on the side bar of GWT, you’ll see a link for Content Keywords.
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The Content Keywords page lists the top keywords that are most significant to your site. This page shows you how Google interprets your website. You can click the “show more…” button to extend the list. If you find keywords on top of your list that is irrelevant to your site such as “Viagra”, it could mean that your site may have been hijacked by spammers or hacked. If this is the case, you can implement countermeasures for spammers.

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What is “Remove URLs” in GWT?

10 years ago

If you click on the Google Index tab on the side bar of GWT, you’ll see a link for Remove URLs.
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The Remove URLs page lets you add URLs from your site that you wish to not be crawled by Google and removed from the search results. This is great tool to remove links on your site that may contain sensitive data from showing up in Google search results.

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What is “Crawl Errors” in GWT?

10 years ago

If you click on the Crawl tab on the side bar of GWT, you’ll see a link for Crawl Errors.
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The Crawl Errors page lets you know these 3 site errors for the past 90 days:
• DNS errors
• Server errors
• Robots.txt failure

It will also let you know whether you have URL errors pertaining to Desktop, Smartphone, Feature Phone and Android Applications.
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To diagnose your URL errors, you can click the Download button within the table to retrieve the top 1,000 errors and check each URL manually to see what’s wrong. If you don’t have that many URL errors, you can simply click on the link to see more details about the problem. Once you have addressed the error, you can checkmark the URL and select the “Mark as fixed” button.

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What is “Crawl Stats” in GWT?

10 years ago

If you click on the Crawl tab on the side bar of GWT, you’ll see a link for Crawl Stats.
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The Crawl Stats page shows 3 different graphs for pages crawled per day, kilobytes downloaded per day and time spent downloading a page (in milliseconds) by the Googlebot. This is a simple way to see how well your site performed in the past 90 days. You can check the high, average and low numbers to see if your website has been performing as expected. Be aware of any big dips or spikes in these graphs.

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