Wednesday, January 22nd, 2025
Pinterest is more than just a place for recipes, DIY crafts, and dream vacations—it’s a powerhouse for social media marketing. With its visual-first approach, Pinterest offers an incredible opportunity for bloggers, small business owners, and content creators to drive traffic and build their brand. But creating a clickable pin? That’s an art and science in itself. If you’ve ever wondered how to design pins that people can’t resist clicking, you’re in the right place. In this guide, we’ll walk you through everything you need to know to create Pinterest pins that stand out and work hard for your goals.
Before you even open Canva or start brainstorming, it’s essential to know who you’re creating for. Pinterest is a platform dominated by women, with a significant portion of users aged 18 to 44. Many are based in the US and use Pinterest for inspiration, planning, and decision-making.
Ask yourself: What does your ideal audience want to see? If you’re targeting millennial moms, think bright, cheerful visuals and practical tips. For Gen Z trendsetters, minimalistic designs with bold fonts might hit the mark. Tailor your content to resonate with their aspirations and needs—it’s the foundation of any successful social media marketing strategy.
Pinterest is all about visuals. A blurry or low-quality image will be ignored, no matter how great your content is. To create a clickable pin, start with high-resolution, eye-catching images that align with your brand.
Consider bright colors, as pins with red, orange, or pink tones tend to get more engagement. Clear focal points are essential—avoid cluttered backgrounds, as simplicity is key. Lifestyle shots work particularly well; show your product or idea in action. A styled workspace, a beautifully plated recipe, or an on-trend outfit can perform exceptionally well. Pro Tip: Tools like Unsplash and Pexels offer free, high-quality images perfect for Pinterest.
Your pin’s headline is your pitch—it’s what convinces someone to stop scrolling and click. For a clickable pin, make sure your text overlay is clear, concise, and irresistible. Think about your audience’s pain points or desires and craft a headline that promises a solution.
For example, instead of “Fitness Tips,” try “5-Minute Workouts for Busy Moms.” Instead of “Travel Hacks,” try “How to Travel to Paris on a Budget.” Use fonts that are easy to read, even on mobile. Pair a bold, attention-grabbing font with a simple secondary font for a polished look. Remember, your pin has to speak to the scroller instantly—they won’t stick around to decipher small or overly decorative text.
Pinterest favors vertical pins because they take up more space on the feed and are easier to view on mobile devices (which is how most users access Pinterest). The ideal dimensions for Pinterest pins are 1000 x 1500 pixels.
Pins that are too small or horizontal won’t perform as well, regardless of how great the content is. Stick to the dimensions Pinterest recommends to ensure your hard work doesn’t go unnoticed.
Consistency is key in social media marketing, and Pinterest is no exception. Each pin you create should feel like a natural extension of your brand. This doesn’t mean every pin has to look identical, but there should be a sense of cohesion.
Use the same color palette across all your pins and incorporate your logo subtly but clearly. Stick to 2-3 fonts that align with your brand aesthetic. Develop a visual style, whether it’s playful, modern, or minimalist, so users recognize your content instantly. When someone clicks your pin and lands on your website, they should feel like they’ve entered the same world they saw on Pinterest.
A clickable pin doesn’t end at the image—the description is just as important. Pinterest is part social media platform, part search engine, so you’ll want to optimize your descriptions with relevant keywords (hello, social media marketing).
Focus on using keywords naturally by including phrases your audience might search for, like “easy dinner recipes” or “beginner yoga routines.” Highlight the benefits of clicking on your pin and tell users what they’ll gain. Adding a call-to-action (CTA) such as “Click to learn more” or “Save this for later” encourages engagement. Remember, the description isn’t just for the algorithm—it’s also for your audience. Make it engaging, helpful, and to the point.
People love a little nudge in the right direction. A strong CTA can make all the difference between a casual glance and a click. Whether it’s on your pin, in the description, or both, let your audience know exactly what to do next.
Examples of CTAs for Pinterest pins include “Shop the Look Now,” “Grab Your Free Checklist,” or “Learn More About This Game-Changing Trick.” Make sure your CTA aligns with the content you’re directing people to. If your pin promises a guide, the link should lead directly to that guide—not to your homepage.
Once you’ve created a few pins, don’t stop there! The best part about Pinterest (and social media marketing in general) is that it’s a learning process. Analyze which pins perform well and which don’t.
Look for trends like whether certain colors or fonts perform better or if pins with list-style headlines (e.g., “10 Tips…”) get more clicks. Use Pinterest’s analytics tools to understand what works and refine your strategy over time. Don’t be afraid to experiment—sometimes, small tweaks can lead to big results.
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Creating clickable pins is both an art and a strategy, but it doesn’t have to be overwhelming. Start by understanding your audience, crafting attention-grabbing visuals, and writing descriptions that speak directly to your ideal pinner. With time and practice, you’ll see your Pinterest traffic soar—and you might even fall in love with the process.
Whether you’re a blogger looking to grow your audience or a small business owner hoping to drive sales, mastering Pinterest is a powerful step in your social media marketing journey. So get pinning—you’ve got this!
Filed under: Tips & Tricks
Tags: social media marketing
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