SEM revisited: 6 points you should know

search engine marketing

SEM is the abbreviated form for Search Engine Marketing. There must be only a handful of website owners among the millions who has not heard the term SEM. It is directly related to digital marketing and promotion of websites and contents. There are hundreds of articles in the web that provide descriptions and definitions of Search Engine Marketing.

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Top Search Engine Marketing Strategies to Know

Top SEM strategies

The internet is an enticing platform for marketing due to the number of people who use internet services. Different marketing strategies have been created and evolved to be able to effectively market and drive sales chief among them being search engine marketing. Search Engine Marketing involves improving the visibility of a website to search engines to generate traffic.

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