What is audience overview in Google Analytics?

Audience overview gives you a glance of user metrics. When you log into your Google Analytics and view a property, by default the audience overview will be displayed. In the audience overview, you will see a line graph of sessions over the last 30 days. Each dot on the graph shows you how many sessions were reported that day. You can move your mouse over each dot for the exact number of sessions for each date. You can also change it from day to hourly, week or month. You can also change the date range from 30 days to however many days, months or years you’d like to look at.

Below the line graph, you’ll see metrics for the following:
1. Sessions – total number of sessions to your site
2. Users – total number of unique users to your site
3. Pageviews – total number of pages viewed by users
4. Pages per Session – average number of pages viewed per session
5. Average Session Duration – average session length of all users
6. Bounce Rate – percent of single-page sessions
7. New Users – percent of total users who visited your site for the first time

You’ll also find a pie chart of new and returning users and some dimensions about your users such as language, country/territory, city, browser, operating system, service provider, mobile screen resolution and more. There are many other audience reports you can take a look at such as: Demographics, Interests, Geo, Behavior, Technology, Mobile, Custom and Users Flow.

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What is behavior overview in Google Analytics?

Behavior overview report shows you which pages on your website are most popular. To access the Behavior overview, simply click on Behavior on the left sidebar and click Overview underneath it. This report gives you an in-depth glimpse of what pages users visit the most on your website. Like most reports, there will be a line graph at the top of the page. Rather than showing sessions in the line graph, the behavior overview shows the amount of pageviews you receive each day. There are also metrics like pageviews, unique pageviews, average time on page, bounce rate and % exit. You can also view which pages, page titles, search terms and event categories are most popular.

There are other behavior reports available such as the Behavior Flow, Site Content, Site Speed, Site Search, Events and AdSense. You can also create experiments and view In-Page Analytics.

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