
How many web analytics tools are there? There’s Google Analytic, Webtrends, and more. But which one is the best? Is there any difference between them? Which one should you buy for your website to get better data about your visitors’ behavior on the site?
This article will help answer these questions with three different tools that each have their own strengths and weaknesses.
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Filed under: Tips & Tricks

Mobile is the future of the internet.
It’s not just a trend or fad anymore, it’s an unavoidable reality that will affect your business in some way, shape or form. The number of people browsing on mobile devices has now overtaken desktop computers and with every passing day this figure rises exponentially. This means that if you are not optimizing your website for mobile access then you are already out of date! And if you want to be successful in today’s economy then you need to think about how best to do so because the answer is clear: have a site optimized for mobile viewers! In this article I will explore what makes a site “mobile-friendly” and give tips on how to design one in order to gain more traffic and sales.
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Filed under: Tips & Tricks

Retailers are struggling to keep up with the rapid growth of e-commerce. They are left in a vulnerable position without being able to compete against larger retailers who have all of their inventory available online. A well-designed website is a great way to show customers what you have to offer and increase the likelihood of someone visiting your brick and mortar. But if your website isn’t attracting potential customers, it might be time for a new strategy to reach out and grab people off the internet by their eyeballs. And this is where we come in!
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Filed under: Tips & Tricks

Your website is a major factor in how well your google pagerank fares. Search engine optimization and other marketing strategies are great for increasing traffic to your site, but if you want to increase your page rank on google, it’s important that you know the right steps to take. In this blog post we will go over some of those steps as well as what you can do as far as search engine optimization goes!
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Filed under: Tips & Tricks

The internet is a dynamic place. What was popular yesterday may not be so hot today. If you’re looking to start a blog, then you’ll need the perfect template that will keep your readers coming back for more. We’ve got some tips on how to find one and what features it should have. Let’s get started!
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Filed under: Tips & Tricks

RankBrain is a Google algorithm that uses artificial intelligence to help better rank searches. The system analyzes billions of pieces of data, including the language and structure of web pages, what other searchers are searching for, and how well individual pages match those queries. RankBrain helps Google understand complex search requests from users, delivering more accurate results faster than before. As a result, companies can get found online more easily by consumers looking for products or services they offer.
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People who are looking for ways to increase their organic traffic should consider blogging. Blogging is a good way to generate more interest in your products and services, not only from potential customers but also current ones. This article will cover how you can get more traffic and sales by following these steps:
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Filed under: Tips & Tricks

Retargeting is a form of online advertising that uses software to display ads matching the interests of web users based on data collected from their surfing habits. Essentially, it is a way for businesses to remind potential customers about their products after they’ve left the company’s website.
Retargeting can be done through many mediums, including video advertisements and banner ads. A user could visit an article about new cars on one site and then see car-related commercials while browsing other sites or watching videos later in the day. The retargeted ad would appear as if by magic because it was tailored specifically to those viewers who had expressed interest in cars earlier in the day. Retargeting advertisements are typically purchased via an agency rather than directly by advertisers because it requires advanced software.
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Filed under: Tips & Tricks

The goal of a call-to-action is to direct the user through a series of steps in order to accomplish a specific task. A successful call-to-action will do this by providing the necessary information and then guiding their next step.
In most cases, you’ll want your call-to-action button to be prominent on both your website’s home page and any other pages that are designed for conversion goals. The best way to achieve this is by using contrasting colors with high contrast so that it stands out from the rest of the content on your page. You should also make sure that the language used in your CTA matches with what you’re asking them to do – if they need an eCommerce account, don’t ask them to ‘sign up’.
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It’s no secret that influencer marketing is the new frontier of advertising. With more than 2 billion social media users, it’s time for brands to look beyond traditional advertising and start building relationships with those who have influence on their target audience. These are people who are considered trendsetters in specific fields because they have the ability to influence what others buy, do and think.
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Filed under: Tips & Tricks