Does your business need the different social media marketing channels?

Friday, May 12th, 2017

social media

Social media has been present ever since the people started using the web. As the social media evolved and encompassed a huge population under its attractive umbrella, advertisers, bloggers and businesses saw these as a unique way of connecting with people, finding and establishing leads, promoting products and business. Today, even the small sized business with a website has a page or a footprint in the social media sites. Social media presence has become one of the major pillars of digital marketing. But there are several channels that are relevant to social media marketing. However they can be grouped according to the functions they provide to their users. If you are looking out for social media marketing then you should know about these categories and how they can actually help your business or blog to popularize.  Following are the broad sub divisions:

  1. Social networks that build personal relationships: Two useful examples in this category include websites like Facebook and match making or dating websites. People signing for these websites are allowed to have their own web page. Most of the functions being organic caused the immense popularity of these sites within this short period of time. People share their personal data publicly across several users, known or unknown to him and they can keep all their uploaded or shared data under one single tab. You can use this network to connect to your leads and clients on a personal level through discussion threads, new posts and customer sections. Facebook or Twitter presence of business is recognized today as the most important strategy for internet marketing.
  2. Social network that shares media contents: Videos and images are considered to be more effective tools than text contents. Uploading contents on a YouTube platform has always proved to be an effective social media marketing approach. If you have a series of images then Instagram can be your platform.
  • Social network that posts online reviews: Yelp, TripAdvisor, UrbanSpoon are some of the most popular social network sites that posts reviews about various things. Your business needs to be present in these websites. Today people simply live and trust internet more than anything else. They consult these online review platforms where people like critics, existing customers post their experience about a particular brand or service or product or commodity. To be present on any of these websites that is relevant to your business niche means that you get to know about your clients’ reactions; you get to know about that dissatisfied client; you get to make the right sales pitch to bring him back on board; you get to improve; also you get the opportunity to make further direct sales to the satisfied customer by using the correct marketing strategy.
  1. Social networks like Discussion forums: Discussion forums are basically a base where people input their knowledge about a particular topic. This collective knowledge is extremely useful and relevant to many users. Your business needs to share relevant contents in an intelligent way such that users reach your websites for services and products. Participation in several topics of relevance creates a kind of trust among people.

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