3 Common Mistakes When Using Schema Markup
Monday, August 15th, 2022
Do you want to make sure your website is doing everything it can to rank well in Google? If so, schema markup could be the answer. Read on for more information about how it works and the 3 most common mistakes people often make when adding this code to their websites.
- What is Schema Markup
- How does it work
- The 3 most common mistakes people make when using Schema Markup
- Why you should use schema markup on your website
- Examples of the types of schema markups that are available to use on different websites
What is Schema Markup
Schema markup provides a way for webmasters to provide structured data about their website and the content it contains. This structured data helps search engines understand what each page on your site is about and how it relates to other pages on your site. It also helps search engines then present this information in search results in a way that is most useful to users.
3 Common Mistakes
Not using schema markup in the right places
Using incorrect properties for certain elements
Using different property types on an element without giving a reason why this needs to be done.
Why You Should Use Schema Markup on Your Website
Schema markup helps search engines provide the best search results for their customers. Adding this code to your site can:
- Increase click-through rate (CTR) and engagement
- Improve certain elements of mobile SERPs
- Decrease your website’s bounce rate
- Help you rank higher in search results pages and more quickly crawl your site
- Boost your website’s visibility on social media websites like Facebook and Twitter
Examples of the Types of Schema Markup Available to Use On Different Websites
There are many different types of schema markup available to use. The following list provides examples for some common types you can try using on your website:
- Local businesses
- Hotels, resorts and other lodging establishments
- Offices and companies
- Real estate properties
- Entertainment venues such as museums, theaters and cinemas
- Restaurant menu items or events listings from a gallery or museum etc.
- Companies/organization brands/logos/mascots
- Companies/organization address, phone number and website
- Products/services from a company with reviews from customers
- Events from a company or organization
- Company/website/product reviews by customers
- Local business hours of operation and cost
- Products and services sold on the website: free shipping, free returns, free samples etc.
- Free shipping and free returns for products sold on the website: free shipping, free returns, free samples etc.
If you don’t currently use schema markup on your website and would like to give it a try, you can use Google’s Structured Data Testing Tool to help you implement schema markup on your website. You can also view examples of schema markup in action on your favorite websites by using the Structured Data Markup Helper, powered by Google’s Rich Snippets technology.
Adding schema markup to your website can help increase your website traffic. By providing structured data about your website and its content, search engines will be better able to understand what each page on your site is about. This, in turn, can help your site rank higher in search engine results pages and increase your click-through rate (CTR). Additionally, using schema markup can also help improve certain elements of mobile SERPs. Alternatively, you can also try using a free traffic bot to increase your website traffic quickly.
Most common mistakes people make when using Schema Markup are not using schema markup in the right places, incorrect properties for certain elements, and different property types on an element without giving a reason why this needs to be done. If you don’t currently use schema markup on your website and would like to give it a try, free traffic bots can help increase your website traffic quickly.
Filed under: Tips & Tricks