Website conversions on Facebook Ads are ads that promote a call-to-action that can be tracked with a tracking pixel. Go to your Facebook page after you have logged on and click “Build Audience” at the top right of your page. Click on “Use Ads Manager” and click “Create Ad” at the top right of your page. Click on “Website Conversions” from the list.

Enter the URL of the landing page. In this example, we want to convert users into signing up to our website. Once you have added the URL, you will need to click the “+” button to add a tracking pixel. This pixel will record how many times a user has converted. In this case, we created a tracking pixel and placed it on the page that shows when a user has finished their registration with us. There are many types of conversions to choose from: Checkouts, Registration, Leads, Key Web Page Views, Adds to Cart and Other Web Conversions.
Once you have given the tracking pixel a name like “Registration Complete”, you can add the pixel code that Facebook gives you to the registration completed page on your website. Depending on what you want to track, you will need to place the tracking pixel at the end of the funnel (the page that shows up when the user has completed the action you wanted on your website). This is how you verify your tracking pixel and how Facebook reports when a user has converted.