Hits limit is a useful setting to allocate how many hits you want a certain website to receive in its lifetime. This is a good feature for traffic resellers or people who own multiple websites and webpages. There are two options available: send as much traffic as possible or stop traffic after reaching limit.
The first option is basically uncapping your campaign. You’ll receive as many hits for that URL as long as you have points. Once you run out of points, you will stop receiving hits.
The second option lets you allocate a hit limit to that website in its lifetime. This is good setting for accounts that have multiple URLs. For example, if you have 3 different website campaigns running and you just purchased 100,000 points, you can set one website campaign to receive a 5,000 hit limit at 60 seconds visit duration (30,000 points), another with 15,000 hit limit at 20 second visit duration (30,000 points) and your last campaign can have a 40,000 hit limit at 10 second visit duration (40,000 points). Keep in mind that each hit will cost you 1 – 6 points each depending on your visit duration settings. You can always manage/edit your campaign settings if you need to change the hit limit.