What is “International Targeting” in GWT?

If you click on the Search Traffic tab on the side bar of GWT, you’ll see a link for International Targeting.

If you manage a website that has pages that are designed for users in a specific country speaking a specific language, you may want to display the relevant language and country version of your pages to those users using international targeting.
There are two general mechanisms you can use to ensure your content reaches the right users:
1. URL-level targeting
1. Page-level markup – use tag in the section of your pages.
2. Sitemaps
3. HTTP headers
4. Site-wide targeting

The International Targeting page will show whether you have any hreflang tags on your website. You can also click the Country tab to set your entire website to target users in a specific country.

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