Go to your Facebook page after you have logged on and click “Build Audience” at the top right of your page. Click on “Use Ads Manager” and click “Create Ad” at the top right of your page. Click on “Clicks to Website” from the list. “Clicks to Website” works similar to “Page Likes” except it promotes a webpage instead of a Facebook page.

Enter the URL you want to promote and click “Continue”. Add up to 6 images for your ad and 90 characters of text. Configure your audience targeting and set campaign pricing and click “Place Order”. It will take a few minutes for your ad to be approved.