After you have setup your ads account, go to http://ads.twitter.com. Click on the “Create new campaign” button on the top right and select “Promoted tweets”.
On the next page, pick a campaign name and select when you want to run the campaign. You can run the campaign continuously or start/stop it at certain dates. We recommend running the ad continuously since you can pause the campaign any time you like.
The next step is selecting your primary method of targeting. You can choose to target your audience by keywords, by interests and followers, by television shows or by tailored audiences.
With keywords, you can target a broad range of people who have tweeted about your keywords. With interests and followers, you can target people who follow your competitors. This is a good way to increase your brand awareness to those who are most likely to convert. All you would do is input the usernames of your competitor’s Twitter accounts. Television is a way to promote your tweets to those who watch certain TV shows like CNN News. Tailored audiences are for reaching people from your own data like e-mail lists or website visitors.
We recommend targeting interests and followers. As you learn more about Twitter ads, you can experiment with the other options.
Once you have set the audience targeting, you can set where you want your promoted tweets to appear, which devices to show up on, target by gender and language. Select the tweets you want to promote or choose the automatic promote option. The automatic promote option will promote the last 5 most engaging or recent tweets you’ve made. Set a total or daily budget and run the campaign.