The 5 Types of Search Engine Marketing and How to Choose Which One Is Best for Your Needs

Friday, October 7th, 2022

Search engine marketing is the most popular online advertising technique. It’s a very cost-effective way of reaching potential customers and it can be tailored to suit your needs. There are many considerations when deciding which search engine to advertise on, including ad targeting capabilities and whether or not they charge on a cost per click (CPC) or cost per thousand impressions (CPM) basis. In this article we will take a look at five types of search engine marketing: contextual, paid placement, sponsored links, video ads and mobile ads.

 

1. What search engine marketing is
2. Ad targeting capabilities, including contextual, paid placement, sponsored links, video ads and mobile ads
3. Why you should choose the right type of search engine marketing for your needs

 

 

What search engine marketing is

Search engine marketing is a form of online advertising that allows you to buy search engine traffic. The most popular type of search engine marketing is contextual, which means text-based ads may appear alongside the organic (non-paid) search results on a SERP (search engine result page). With paid placement, you bid for keywords and buy your way into the top positions of the SERP with an ad space sold by the search engine. Sponsored links or sponsored search listings are similar to contextual or paid placement ads in that they appear among the organic SERP results; however, only your link appears rather than both text ads and URL links like in contextual ads. Paid placement can be further broken down into paid inclusions, which means your ad can appear next to any other result on that page, and paid placements where you buy keywords for placement among the organic SERP results.

 

 

Ad targeting capabilities, including contextual, paid placement, sponsored links, video ads and mobile ads

Sponsored links or sponsored search listings are similar to contextual or paid placement ads in that they appear among the organic SERP results; however, only your link appears rather than both text ads and URL links like in contextual ads. Paid placement can be further broken down into paid inclusions, which means your ad can appear next to any other result on that page, and paid placements where you buy keywords for placement among the organic SERP results.

Video Search Engine Marketing (VSM) is a form of search engine marketing that allows you to upload video ads on the major search engines. Most of these have video section or specific video engines, such as YouTube for videos hosted by Google and Yahoo’s Inktomi, Vimeo for videos stored by Vimeo.com and Metacafe if your company wants to use a service other than YouTube.

Regional search engines allow you to target a very specific location or region, such as searching for local businesses and individuals on Google Local and CitySearch. Although they do not provide the same reach as universal ones like Google and Yahoo! Search, you can rest assured that your ads will only be shown in their specific geographic area of coverage; therefore, it is a great way to promote local products and services.

Mobile advertising deals with mobile devices such as cell phones and tablet PCs. It is a very new area of the internet, but allows you to reach an audience that is undergoing tremendous growth. According to recent studies, there are now more mobile internet users than fixed web users, and these users are able to connect from wherever they go. Sponsored links, contextual ads and other search engine marketing techniques can be used in mobile advertising, but you must optimize your ad for a small display that things may get lost or cut off on. You should also consider the fact that some companies do not allow their ads to appear on mobile devices due to the fact that they are not as efficient as general web ads.

 

 

Why you should choose the right type of search engine marketing for your needs

Contextual advertising is a form of search engine marketing that allows you to place text or display ads on a publisher’s site or anywhere else on the internet. It’s a great way to buy search engine traffic from the major search engines like Google or Bing.  They appear among organic search results on a SERP or an internet page. However, there are many different types of contextual ads, including paid placement, sponsored links and ad headlines.

CPC or Cost Per Click bases your payment on the number of times users click through to your site from the search engine result page. The more you pay for clicks, the higher your ad will be on the page. If you are not willing to spend a lot of money, then this may not be the best type of search engine marketing for your needs, especially if you are just starting out. CPM Cost Per Thousand Impressions bases your payment on how many times people see your ad instead of how many times they click it. This method is not very common.

CPM or Cost Per Thousand Impressions bases your payment on how many times people see your ad instead of how many times they click it. This method is not very common.

Paid Inclusions are contextual ads that appear next to search results or links from other web sites, either as a text ad, image or other format. The search engine will choose the position in which these ads appear based on your payment, so you do not have total control over where your ads show up.

 

 

Conclusion

Choosing the right type of search engine marketing is an important decision for any company looking to reach more of their target audience. There are many considerations, but cost and control over where ads appear should be at the top of your list when deciding which technique suits you best. Paid inclusions may not offer much freedom with placement, while CTR or CPM offers better pricing without compromising too much on how high up your ad appears on a SERP page. The key thing to remember about contextual advertising is that it allows you to place text or display ads anywhere online – from publisher sites to social media networks like Facebook and Twitter! As long as there’s room for your content, this form of SE Marketing could work wonders for your business strategy.

Filed under: Tips & Tricks

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