Why Don’t More People Use Meta Descriptions?
Thursday, May 19th, 2022
Meta descriptions are often overlooked by website owners, who believe that meta descriptions don’t matter. In reality, they can make or break your business! It’s important to have a unique and enticing description of what sets you apart from the rest.
Meta descriptions are typically written in a sentence or two, but it is possible to refine them and edit them so they’re as effective as possible. The goal is to entice people on your site into clicking through to visit your shop with an enticing offer for something specific you have for sale-or just general information about why someone should buy from you if they haven’t been convinced yet!
- What is a meta description
- Why it matters
- How to create one that works
- Best practices for writing good meta descriptions
- How to add a meta description to your website or blog post
What is a meta description
A meta description is a brief summary of your website that displays in search engines. It should be written in the form of a sentence or two and should highlight what your business is all about.
Why it matters
A meta description matters because it is a small snippet of your website that can be displayed in search engines. It’s your opportunity to showcase what sets you apart from the rest!
How to create one that works
In order to make sure your meta description is as effective as possible, make sure it’s written in a sentence or two and emphasizes what makes your business special.
The goal of the meta description is to entice people who are on your website to click through and visit your shop. Make sure that you let people know what sets you apart from the rest!
Best practices for writing good meta descriptions
Meta descriptions are an important part of every website— they not only help search engine crawlers find your site, but can also provide targeted keywords and text for searchers to see when they browse the internet. Without them, you run the risk of having potential customers click on a link that leads them directly to your competitor’s page. They may not even know that your website exists!
Meta descriptions typically contain 150 characters or less (although it varies by search engine). These snippets inform potential customers about the page they’re looking for, and can give them information about what kinds of products or services are available. They act as an advertisement; your goal is to make the customer interested enough to click through.
A good meta description should be honest, concise, and free of fluff. It’s better to keep it short than to ramble on about unessential information that doesn’t entice the consumer further.
There are many ways you can up your game when it comes to writing targeted meta descriptions that will help you gain more customers. Instead of just writing something bland like “click here to see our products,” try to think about ways that you can use keywords effectively in certain parts of your description. If you happen to have a lot of relevant information on the page about specific products or services, feel free to include those phrases in your meta description. Some search engines even give you the option of including multiple meta descriptions for different keywords, so if you have a lot to say, make sure that your site visitors see what is most relevant to them in their search!
For more tips on writing effective meta descriptions, talk with an SEO professional about ways to improve your website.
How to add a meta description to your website or blog post
To add a meta description to your website or blog post, just go into the HTML editing box on whichever page you’re working with. You’ll start with this line of text that is normal HTML:
<meta name="description" content="Here's a brief description of why your website exists and what you do. It should be around 160 characters (about 8 words or so)." />
Make sure that, when you’re writing your meta description in the box, it is between those two lines of HTML coding. Then, hit save! If you don’t see anything change on the page, it’s likely that you’ve inserted the meta description in the wrong place. If so, go back and delete your meta description and try again!
Meta descriptions are an opportunity to entice people who are on your website to click through and visit your shop. The goal of the meta description is to increase customer engagement by using keywords effectively in certain parts of your blog post or landing page, as well as increase organic traffic. For more tips on writing effective meta descriptions, talk with an SEO professional about ways to improve your website.
Filed under: Tips & Tricks