What Features Should You Put On Your E-Commerce Store to Attract Customers?
Wednesday, August 31st, 2022
You’ve probably heard of the saying, “You never get a second chance to make a first impression.” It is true that your store will only be judged by its appearance for the first few seconds before customers decide whether or not they want to spend their time and money there. So it’s important you put some thought into what features should go on your e-commerce website in order to attract customers.
The most popular feature on an e-commerce site is usually the search bar at the top of the page because this allows customers to find exactly what they’re looking for quickly and easily. Another good idea would be including filters such as “price range” or “gender.” This way, shoppers can more easily narrow down their options and choose the products that best suit their needs.
- What are the most important features for an e-commerce site to have in order to attract customers
- Why is it important to have a mobile-friendly website
- How does SEO factor into your marketing strategy
- How can you improve your conversion rates for your e-commerce store?
- When should you start thinking about conversion rates and sales numbers when designing your store’s look and feel
What are the most important features for an e-commerce site to have in order to attract customers
When it comes to attracting customers, there are certain features that your e-commerce site should have. The first is a mobile-friendly website. With more and more people using their phones and tablets to shop online, it’s important that your website is easy to use on all devices. Another important feature is SEO. Make sure you are doing everything you can to optimize your website for search engines so that you can get as much traffic as possible. And don’t forget about marketing! There are a variety of different ways you can market your products online, and you should experiment until you find the strategies that work best for you. Finally, start thinking about conversion rates and sales numbers early on in the design process. This will help you create a website that is not only pretty, but attractive to users and helps you sell your products. If this is sounding like a lot of work, don’t worry! We’ve got you covered. Check out our website design services and we can help you create an awesome e-commerce site!
The most important feature for an e-commerce site to have in order to attract customers is a mobile-friendly website. People browse the internet with their phones and tablets more than they do on their desktop computers these days, so it’s important that your site be easy to use for all users.
Why is it important to have a mobile-friendly website?
A year ago if you’d said that you wanted to build a website, then there would have been no question that you needed it to be mobile-friendly. Nowadays many types of business will benefit from having a mobile-friendly site because more and more people use their phones and tablets to browse the internet than they do desktops and laptops. It’s estimated that in 2016 around 60% of traffic will come from mobile users, and that number will only keep growing.
The good news is that making your website mobile-friendly these days is incredibly easy and anyone can do it. There are dozens of online tools to help you create a responsive website that looks great on any device, no matter the size of the screen or the type of device it’s viewed on. If you’re still not sure if your website is mobile-friendly, check out our post: Is Your Small Business Company Website Mobile Friendly?
How does SEO factor into your marketing strategy?
Organic search engine optimization (SEO) is a great way to drive traffic to your site. Optimizing your website for search engines can be easy or it can be hard, depending on the nature of your business. If you’re an e-commerce site that sells products to customers, then chances are you’ll have product pages that are indexed by search engines for users to find when they search for keywords or phrases that relate to your products. These are called “crawlable” pages, and they are what search engines like Google use to determine your website’s rank.
If you’re a small business company that doesn’t just sell products but provides other kinds of services or information as well, then SEO is going to take a little more work and involvement on your part. These kinds of businesses will benefit from blogging and creating lots of great content so that users can find their site the old-fashioned way, by using search engines.
Large businesses will likely have teams that are responsible for SEO, but small business owners will probably handle this on their own or with the help of a freelance designer. If you’re not sure how to get started with SEO, check out our post: What is SEO?
How can you improve your conversion rates for your e-commerce store?
When a customer visits a new website, they’re going to be judging it from the very first moment by its design and layout. If you have a clean, modern look with lots of white space on the page, then users are going to appreciate the clarity and ease of navigation. They’ll be less likely to bounce from your site if it looks clean and functional, because it won’t feel like a burden to browse around and find what they’re looking for.
If you can make users feel like valued potential customers, then they’ll take their time browsing your website instead of just looking for the “buy” button and clicking it. The buy button should be easy to find, but try not to make it stand out too much because if they see it right away then you run the risk of scaring them off by looking like a spam site.
When should you start thinking about conversion rates and sales numbers when designing your store’s look and feel
Designers should start thinking about conversion rates and sales numbers in the design process. Designers can make use of conversion rate optimization techniques during website design, which will help in the long-term.
One way to do this is by understanding what pages on your website are most popular with site visitors. If you’re not sure, there are free tools that will give you this information.
Picking out your CTAs (Call-To-Action) is also important for conversion rates. You want these to be prominent enough but not too large or they might scare people away. This is where simplicity comes in.
The quality of your content is very important when it comes to designing a website too. People will appreciate well-written content and it will work with your design in a good way.
You should also think about the value you’re delivering to site visitors. You want that value to be apparent right away for your users so they know what they’re going to get from your site.
If you have a lot of content, then you might want to think about organizing it in a way that makes sense. You want your site visitors to be able to find what they need quickly, so make sure you break up your content into categories and subcategories wherever possible.
There are several ways to optimize your website for conversions once you know the basics of web design and usability, but this will be up to individual designers and owners of E-Commerce stores. Once you have optimized your website for conversions, you can buy web traffic online to bring visitors to your website. With a good web design for conversions, your visitors can convert into customers!
If you’re going to be selling a digital product online, then SEO is going to take a little more work and involvement on your part. Whether you have an established brick-and-mortar business or are just starting out as a small business owner, these tips will help drive more visitors into your marketing funnel and convert casual visits into sales!
Filed under: Tips & Tricks