What Businesses Can Do to Get Ready for SEO Changes in 2022
Sunday, February 6th, 2022
You may have heard about the new Google algorithm update that will be released in 2022. It’s being called “the next big thing” for SEO, and it could change the way marketers do their jobs.
But what does this mean? How can you prepare now to ensure your site is ready for this change? What are some of the techniques you should start using today? This article will answer all these questions and more!
- The new Google algorithm update
- What this means for SEO
- Strategies to prepare your site now
- Techniques you should start using today
- Other changes that were made in the past few years and what they mean for SEO strategies going forward
- Why social media marketing, guest blogging, content marketing, online surveys are all effective strategies to consider in 2022
The new Google algorithm update
So what does this mean for SEO? Well, Google says that their new algorithm, which they predict will be released in 2022, will take a more holistic approach to ranking websites. They’re saying that this means that the traditional “milk cow” strategy of building content just for search engines will no longer work. In order to rank high on Google, you’ll need to focus on creating content that people want, not just content the search engine wants.
Google is also going to factor in click-through rate and user engagement as a metric for how valuable a piece of content is. So your website needs to have a lot of valuable and engaging content to be successful with the new update.
What this means for SEO?
So what does all of this mean for SEOing your website? In a nutshell, it means that those strategies from the early 2000s are going to become obsolete. You won’t be able to use the same techniques you used in 2002 to rank on Google in 2022 and beyond.
This includes spam links, keyword stuffing, and other old-school tactics. If your site uses these modern blackhat SEO strategies, then you will not rank well on Google or any search engine once the next update occurs.
You need to focus on developing a user base that loves your content and will continue to visit your website for updates in order to have success with the new Google algorithm.
Strategies to prepare your site now
There are some things you can do right now that will improve your chances of ranking well with the new update once it occurs.
First, you need to determine if your on-site SEO strategy is effective or not using keyword research tools like SEMrush and Moz’s Keyword Explorer. These tools will allow you to determine what keywords relate to your website and how hard it would be for your pages to rank on Google with these keywords. Second, focus on creating high-quality content like blog posts that include images and videos that people will want to share on social media.
Third, try optimizing for more than just Google and focus on getting your content in front of people on all the major social media platforms. This means optimizing for Facebook, Twitter, LinkedIn, Pinterest and more. Additionally, start guest blogging to get high-ranking backlinks that will improve your website’s authority and ranking ability. Finally, use online surveys to get understanding about how people feel about your website to help you target the right audience.
Techniques you should start using today
Here are some techniques that will really improve your chances of SEO success after Google’s new algorithm is released in 2022. They are simple things that would have made a huge difference in 2002, but these days, they are sometimes overlooked through lack of knowledge or time. These are all quick fixes that will not take much time to implement, but they will greatly improve your website’s ability to be found on Google after the next update.
- Use Schema Markup for local business pages
- Make sure you have high-quality images with alt text attached
- Optimize your images for web and get them under a certain size
- Include a sitemap on your website to help search engine crawlers crawl more of your site
- Ensure that you have already submitted your website to the major search engines before 2022 since this might become harder after Google’s new algorithm becomes active.
Other changes that were made in the past few years and what they mean for SEO strategies going forward
Google has been rolling out a lot of updates in recent years to make their search engine smarter and more useful for searchers. In this next update, Google is going to be using engagement data as a main metric for search engine ranking. This means that you need to create content that people want, not just content that the search engine wants.
Keyword stuffing will no longer work as a way to rank well on the new Google algorithm. In order to rank high on Google, you’ll need to focus on creating content that people want, not just content the search engine wants.
Why social media marketing, guest blogging, content marketing, online surveys are all effective strategies to consider in 2022
With all the changes that have been made to Google’s algorithm over the past few years, it is hard to determine exactly what strategy will fare well when these updates are implemented. However, some strategies seem like they would still be effective based on Google’s recent changes and new goals for their search engine.
One of the most effective strategies in 2022 will be focusing on developing a user base that loves your content and will continue to visit your website for updates. If people stick around, Google is going to recognize this and rank you higher based on engagement rates. This means that businesses need to stop writing blog posts just for search engines and start writing content that people want to read. Instead of writing about how great your business is, start writing entertaining or educational posts that people will want to share with their friends on social media.
Another strategy you’ll want to focus on in 2022 is creating more original content instead of relying on the work of others. Many businesses are still publishing content based on older strategies that worked in the past. However, Google has been penalizing websites for plagiarism and copyright infringement to discourage businesses from stealing content from other websites and reposting it as their own work without attribution or permission.
One area of blogging where you might want to focus more effort on in 2022 is creating link bait. Creating posts like this (known as “link bait”) can encourage people to visit your site and link back to you, which should improve your search engine ranking. However, be careful not to violate copyright rules or plagiarize content when creating this sort of blog post.
A final strategy that would still work well after Google’s next update is social media marketing. Since so many people are using social media to get cool things to share with their friends, it will be important for businesses to get involved with these platforms after the next update. Using Facebook, Twitter, Instagram, Pinterest and other popular social media sites is a great way to connect with your customers in 2022. Many of these posts will end up on Google if they are shared to these platforms, so be sure to use keywords in your posts when possible. if all else fails and you see your rankings drop in 2022, don’t be discouraged because you can always buy web traffic from any of the major ad platforms or make adjustments to your website so it does not get penalized by Google’s new algorithm.
Filed under: Tips & Tricks