Strategies for Free Traffic to Your Site
Sunday, December 11th, 2022
Do you want to get free traffic to your site? If so, check out these strategies that work. With the right strategies, you could get tons of people visiting your site without any additional expenses or barriers before they even know what you’re selling! Here are some strategies that work- building a list, using social media and influencers, and more. Check it out and see for yourself!
- Build a list
- Use social media and influencers
- Create content that people want to share
- Promote your site through other sites, blogs, and emails
- Make sure you’re using the right words when describing yourself or your product/service
- Be consistent with what you post on social media (frequency, type of posts)
- Build backlinks
Build a list
In other words, get other people to want to receive updates from you by giving away valuable content in exchange for their name and email address. As soon as you have their email address, you can start sending them emails promoting your products and services without looking like an annoying spammer (and increasing the chances that they will buy from you when you do email them).
Use social media and influencers
Social media is one of the BIGGEST ways to drive free traffic website hits. Build a presence on sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram (most people use this for SEO purposes but it can help with driving traffic as well). Engage in conversations that are relevant to your brand/product/service- this will make people more likely to click on your content because they are already interested in what you have to say. Another strategy is leveraging the power of bloggers who have big followings on their personal blogs or through other networks like Instagram, YouTube or TikTok. You could also consider hiring an influencer marketing agency to help you manage these relationships.
Create content that people want to share
People are more likely to visit your site if it’s relevant, interesting and appealing enough for them to actually care about. In other words, don’t just post anything on social media- make sure the majority of what you have is engaging enough so that they would click on a link or image with interest. You could also try creating videos instead of text-based posts as they tend to generate a lot more engagement since they’re easier to watch right from a social media feed without having to leave Facebook, Twitter or Instagram (and then share the video once it’s been watched).
Promote your site through other sites, blogs, and emails
This is a great way to indirectly get free website hits. If you can get people talking about you on their own sites, in their blog posts, or in their newsletters, then more people will be exposed to your site without having to do much work on your end. Try including links back to your site as well as using interesting images or videos that will capture people’s attention and make them want to click through for more information.
Make sure you’re using the right words when describing yourself or your product/service
A lot of businesses make the mistake of not putting enough thought into the words they use when describing themselves online. This can lead to potential customers not knowing what it is you actually do or sell (and therefore not clicking on your link to find out more). Focus on the words you use when describing yourself or your product/service and try to make sure they seem genuine, reflect what you actually offer (or sell), and make it very clear what you’re all about.
Be consistent with what you post on social media (frequency, type of posts)
Posting too often might annoy people whereas posting not at all will likely lead to lost engagement/traffic. So how often should one post? Well it depends but most experts say that once a day is good for business pages on Facebook, Google+, Instagram, Pinterest, YouTube, Tumblr and LinkedIn while twice a day is best for Twitter. When posting on any of these sites- try to come up with a formula of what you will post- whether it’s blog posts, free eBooks, free courses, etc. If you’re not sure where to get free content that people want then look no further than your competitors or industry leaders who are already great at creating valuable free content for their potential customers.
Backlinks are also known as inbound links and they basically refer to any link pointing back to your site from another site/blog on the web (backlink = backlink + link). These are very important because more high-quality backlinks will help boost your website ranking on search engine results pages (so if someone searched for your brand name, product/service offering, or keywords relevant to what you do, you would show up).
The free traffic to your site may come from a variety of sources but it really boils down to the quality and relevance of the content. If you can keep people interested with what you’re doing or selling, they’ll be more likely to click on links in social media feeds that lead them back to your site. We hope these strategies for free traffic help get you started.
Filed under: Tips & Tricks