How to Use Website Traffic Analytics for Free to Better Understand Your Site Visitors

Saturday, December 3rd, 2022

website traffic analytics free

The internet is a powerful tool. It can be used for anything from finding information to keeping up with friends, but most importantly it has been an invaluable resource for small business owners. In the past, if you were a small business owner and wanted to know how your site was doing, you had to pay out of pocket for expensive analytics software that may not have given you the answers that you needed. Now all of that’s changed with Google Analytics available free on any website!


  1. What is Website Traffic Analytics
  2. What is Google Analytics
  3. How to set up Google Analytics on your site
  4. Viewing reports
  5. Analyzing data and making decisions based off of it
  6. Why use analytics in the first place
  7. Benefits of using analytics for free (ie, small business owners)



What is Website Traffic Analytics

Websites traffic analytics is the process of measuring a website’s traffic and analyzing the data to better understand visitor behavior. This information can then be used to improve a website’s design, content, and overall user experience.

There are a variety of different tools and services that can be used for website traffic analytics free, but the most popular is Google Analytics. This is a free service offered by Google that generates detailed statistics about a website’s traffic and usage patterns.



What is Google Analytics?

Google Analytics is a free web-based service offered by Google that generates detailed statistics about a websites traffic and usage patterns. It helps owners track data such as page views per day or time on site in order to better understand what works well on their sites and what needs to be improved.

With Google Analytics, business owners can now understand what pages their site visitors are looking at and where they are from without having to go through the hassle of using other analytics software that costs a lot of money. This puts power back in the hands of those who need it most: small business owners!

So now that you’ve got a grasp on how awesome this service is, let’s get started with setting up your website for free analytics!



How to set up Google Analytics on your site

The first thing you’ll want to do is head over to and click “Create an Account.” Next, click “sign up now” and choose whether you’d like to set up a new account or connect an existing one.

Once you’ve chosen what you’d like to do, you’ll be asked to provide some information about your website. For “Website URL” simply enter the address of your site and for “Industry Category” choose the best option that describes your business.

After you’ve filled out all the required information, click on “Get Tracking ID.” On the next page, Google will ask you to agree to their terms of service. Once you’ve done that, simply copy and paste the tracking code they give you into the <head> section of every page on your website. And voila! You’re now tracking your website’s traffic with Google Analytics!



Viewing Your Reports

Now that you’ve got Google Analytics set up, it’s time to view your reports! To do this, simply log in to your Google Analytics account and click on the “Reporting” tab. From there, you’ll be able to see a variety of different data including pageviews, unique visitors, and average time on site.

You can also break this data down by country, browser, and operating system in order to get a better understanding of who your site visitors are. This is especially helpful for those who want to tailor their website content or advertising campaigns specifically for their target audience.

Overall, using Google Analytics for free is a great way for small business owners to understand how their websites are performing and make necessary changes in order to improve traffic and conversions. So what are you waiting for? Start tracking your website’s traffic today!



Analyzing data and making decisions based off of it

Data is the backbone of any decision-making process, so you need to know how to analyze it if you want to make an informed decision. Let’s say there are two teams applying for a promotion; Team A has made 10 mistakes in the last year while team B has made 25. Which team should be promoted? The answer is that there isn’t enough information to decide! You need more data. Analytics give you the power to look at the statistics to see what might be happening; for instance, maybe Team B makes fewer errors but they take twice as long on tasks because they always fix them up beforehand.

To get started you’ll need some type of data like numbers or figures to work with. These numbers will tell you whether what you’re doing is effective or not. So, for example, if you run an online store, you’ll need to look at your sales data to see whether what you’re selling is popular or not. Are people buying the products that you’re selling? If not, then you need to rethink your inventory.

Once you have your data it’s time to start analyzing it. You can do this in a number of ways, but one of the most popular methods is by using graphs and charts. This will allow you to see the trend in your data so you can make better decisions. For instance, if your online store sells pet products and you notice that the number of pet product sales has been dropping over the past few months, then you’ll know that you need to either work on your marketing or start thinking about expanding into a new market.

If the data shows something positive, then you need to reward yourself for a job well done! But if it shows something negative, don’t worry; there’s still time to fix it and make the right decision. The more you analyze data, the better able you’ll be able to make informed decisions that help your business grow and thrive. And of course, Google Analytics is one of the best ways to do this because it’s free and gives you access to both web traffic statistics as well as geographical information.



Why use analytics in the first place

There are a number of different reasons why you should use analytics in order to better understand your website visitors.

The most common reason is that it will allow you to see what pages your visitors are viewing, where they’re from, and what their behavior is on your site. By understanding this information, you’ll be able to make better decisions as a business owner.

Another reason is because analytics will allow you to analyze past data in order to predict future performance based off of the trends. For example, if there’s been a steady decrease in sales over time then you know that something needs to change. And if the trend looks positive–maybe the number of visits has steadily increased over time–then it’s time to reward yourself for a job well done!

But analytics isn’t just for business owners. It can also be used by website designers to see how people are using their site. This information can then be used to improve the design and make it more user-friendly.

In short, there are a number of different reasons why you should use analytics to understand your website visitors, and Google Analytics is one of the best (and free) ways to do this. So, what are you waiting for? Start tracking your website’s traffic today!




Most business owners know that analytics are an important part of running a successful company, but many don’t take the time to get started. If you’re reading this article and thinking about how you can start using website traffic analytics free – stop waiting! It will allow you to make better decisions for your company by understanding what pages they are viewing, where they are from, and their behavior on your site. With Google Analytics being one of the best ways (and it’s free!) to track these things, there is no excuse not to be in touch with what your website visitors want or need. Which page do most people visit when they come onto your site? What percentage of traffic comes through mobile devices? The answers may surprise you once you start looking at the data. So start tracking your website’s traffic today, and see for yourself how valuable the information can be!

Filed under: Tips & Tricks

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