8 tips to build an effective internet marketing strategy

Wednesday, March 7th, 2018

internet marketing strategy

The market on the web is tempting because it provides you with the option of reaching millions across the globe. But the competition is tough. This calls for an effective internet marketing  strategy; strategy that helps you to be visible on online platforms like SERP, Social media, emails, websites that act as ad servers and others; strategy that help you to build a strong database of leads, customers, promoters; strategy that helps you to sell or showcase your contents and blogs. With so many different niches and aspects of internet marketing, tips from marketing gurus and researchers are required both by the beginner as well as by those who are in the internet market for quite some time now:

  1. Website promotions are never out of fashion: You need promotions at every step of internet marketing. SEO or Search Engine Optimization is the basic and very primary example by which the website is constructed maintaining specific guidelines and parameters so that it is not only searchable by the search engine but it is given a high page rank on the SERP. Being on the top ranks on the SERP of an unpaid or organic and highly popular search engine like Google buys you instant credibility and recommendation among your competitors fighting for the same visitor. Next come paid SEM like PPC or Pay per Click ads. In this case you place ads on the SERP and your competition will be with the relevant ads only. You pay only when you are clicked. Remarketing is another effective digital marketing policy. You ad pops up everywhere your lead or customer goes in the internet provided you place remarketing as with those websites.
  2. Send a newsletter that is rich and relevant in contents and represents your business: This is another method to stay in touch with those visitors who have left their contact database on your website. Newsletter should contain newly launched products, promotion codes, and current updates about your business all written in an interesting fashion, in lucid language targeted completely towards the acclaimed audience.
  • Decorate your website with tempting CTA buttons: CTA means Call to Action. This is basically interactive buttons or interfaces on your web page. There are several types of CTAs like those appealing to first time visitor or those constructed for leads and others. For example, when you ask your visitor to sign up for your customer database, many visitors might simply close the window or the pop up. But if you add and incentive with every sign up then it should increase the number of registrations to your website.
  1. Geotargeted ads helps to optimize your conversion rate: Web traffic to your website is always desirable but if you are buying web traffic with for example PPC, then you would want these clicks to convert into customers. Otherwise you would end up paying for wasted clicks. The utility of Geotargeted ads is that you only display your ads to those who can actually use your service being restricted by space and time. If do not deliver your products outside US, why display it to the global population and pay for it at the same.

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