7 Steps to Better Web Traffic for Your Small Business

Saturday, July 1st, 2023

In a world where people are constantly looking for the next big thing, it’s important to make sure your business stands out from the rest. This is especially true if you’re a small business with little marketing budget and limited resources. But don’t worry because we have some tips that will help you drive website traffic free for your small business website!

In this article, we’ll show you how to increase your online visibility by following seven simple steps:

 

1. Create an SEO-friendly URL structure
2. Optimize your title tags
3. Include keywords in text
4. Keep page load time under 2 seconds
5. Add social media buttons
6. Edit alt tags
7. Host images on a fast server

 

 

Create an SEO-friendly URL structure

A good URL structure is important for your website’s SEO. When you create a new page, be sure to give it a descriptive URL that includes the keywords you’re targeting. This will help Google and other search engines index your page correctly.

Here are a few tips for creating an SEO-friendly URL:

– Keep your URLs short and easy to read

– Use keywords in your URL

– Don’t use special characters or underscores in your URLs

– Add a trailing slash to all URLs (e.g. http://www.example.com/page not http://www.example.com/page/)

 

 

Optimize your title tags

The keywords in your page’s title tag are one of the most important on-page elements that you need to focus on. Make sure your page titles match what users will be searching for to find your business. Also, don’t repeat words and make sure to include an H1 tag with a keyword near the beginning.

Here are a few tips for writing effective title tags:

– Keep your title tag between 50 and 60 characters long

– Don’t repeat words in your title tag

– Make sure to include one H1 tag with a keyword near the beginning of the page text

– Include the main keywords you’re targeting near the beginning of your page’s title tag

– Use subheadings to naturally break up your text

 

 

Include keywords in text

There are several on-page SEO strategies you need to consider when writing for small business owners. When you’re creating content, always include keywords that people would search for to find your products or services. This will help the search engines find and rank your page.

Action: Optimize all content on your website (blog posts, product descriptions and more) for keywords that your customers would use to find you online.

 

 

Keep page load time under 2 seconds

Page load time is important because it’s one of the factors Google uses to determine how relevant a site is to a given set of search results. Sites with faster loading times are likely seen as more useful overall than sites with slower load times even if they have other factors that would weigh them down. It’s also important to remember that users don’t want to wait forever for web pages to load so it’s in your best interest to keep things snappy!

Action: Reduce the size of your images and optimize them for a better page load time.

 

 

Add social media buttons

Social media isn’t going anywhere soon so it’s important to make sure you have sharing buttons where your visitors will see them. These can be placed in the header, footer or even the sidebar depending on the design of your site. Buttons help encourage people to share content from your website with their friends and family which has been proven to drive website traffic free over time. In fact, one study found that Tweets with photos generate 18% more clicks than those without!

Action: Add social media buttons (Facebook, Twitter, LinkedIn etc.) to all pages on your website. Try adding some in the header and/or footer areas.

 

 

Edit alt tags

Alt tags are a great way to add in keywords to your images so that search engines can find them. For example, if you posted a picture of a product in one of your blog posts, you would want to include the same keyword from the title tag and text surrounding it near the end to make sure search engines don’t miss it. This is also important for helping screen readers pick up on the information about an image if someone was using one. The alt attribute should be unique or describe what’s in the image as well as any relevant keywords describing what you’re selling.

Action: Edit all images’ alt tags with keywords related to your business and/or products you offer.

 

 

Host images on a fast server

When you host images on your site, it’s important to make sure they are hosted on a fast server. This is because if the site takes forever to load due to slow speeds, people will get frustrated and go somewhere else. It’s also important to remember that servers aren’t created equally so staying away from free hosting may help ensure better performance for your site in the long run.

Action: Host all images directly on your website or through an image sharing service like Imgur or Flickr. If you do choose to use another service, be sure to check their speed and reliability before doing so.

 

 

Additional tips

– Use related keywords when linking internally

– Add new pages with more specific keywords people might search for when finding your content

– Make sure all images and videos have unique alt tags and title tags with keywords in them to help the search engines find your site.

– Use Google Analytics to see where most of your traffic is coming from and create a strategy for optimizing these areas (blog, social media etc.).

 

 

Conclusion

If you’re looking to increase web traffic for your small business, follow these seven simple steps. By optimizing all content on your website, reducing page load times, adding social media buttons and more, you’ll be well on your way to bringing in more visitors from all over the internet. Don’t forget that search engines like Google also take into account a site’s speed when determining how relevant it is to a given set of search results so make sure to keep loading times under 2 seconds!

Filed under: Tips & Tricks

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