5 Ways To Create A Magnetic Call-to-Action
Thursday, April 14th, 2022
The goal of a call-to-action is to direct the user through a series of steps in order to accomplish a specific task. A successful call-to-action will do this by providing the necessary information and then guiding their next step.
In most cases, you’ll want your call-to-action button to be prominent on both your website’s home page and any other pages that are designed for conversion goals. The best way to achieve this is by using contrasting colors with high contrast so that it stands out from the rest of the content on your page. You should also make sure that the language used in your CTA matches with what you’re asking them to do – if they need an eCommerce account, don’t ask them to ‘sign up’.
Steps to create a magnetic call-to-action:
- Establish Credibility
- Use a Prominent Call-to-Action Button
- Provide a Compelling Reason to Get a Lead
- Make Your Call-to-Action Obvious
- Don’t Be Afraid to Experiment With Different CTA Approaches
Establish Credibility – Before asking your users for their name, email address or phone number, you need to establish credibility. This is because whenever someone gives out personal information, they are making an implicit trust decision about the company they are doing business with.
Credibility can come in the form of social proof, such as testimonials, or by having media mentions or industry awards that show that your site is legitimate and reputable. A great way to build trust quickly is to use an ‘About Us’ page on your website where you provide information about what kinds of clients you’ve helped in the past and in what industries.
Use a Prominent Call-to-Action Button – Although your call-to-action button should be prominent, it should not take over the page. It should instead complement the existing design so that the eye naturally goes to it when needed. You don’t want your visitors to have to look for the button as if it’s an Easter egg hidden somewhere on the page. Instead, you want to make it clear where they should go next so that they can easily accomplish their task.
Provide a Compelling Reason to Get a Lead – In order to drive targeted traffic and increase conversions, your call-to-action needs to ask for something in return. This is typically in the form of contact information, such as name, email address or phone number.
You might be wondering why you would want to give your potential clients something for free? Remember that users are always looking for a reason to pass on you and not convert. If all you’re asking them for is their contact information, they may be hesitant to go through with the sign up. That’s why offering something of value such as a compelling piece of information or one-time offer will incentivize them to take you up on the offer and proceed.
Make Your Call-to-Action Obvious – No matter which approach you use for your call-to-action, you need to make sure that it stands out from the rest of the page. Use contrasting colors, multiple buttons or an elegantly designed messaging system in order to ensure your call-to-action stands out.
You also want the shade of your button to be readable on any device they are using, including mobile phones and tablets. This is why you should test your different call-to-action approaches on as many devices as possible since they all render content differently. Don’t assume that what looks good on a desktop will look equally as great on mobile – you’ll likely be surprised by the results if you don’t test it out first.
Don’t Be Afraid to Experiment With Different CTA Approaches – If you want to drive targeted traffic and increase conversions, you need to dedicate time and energy into your call-to-action approach. One great way to do this is by rotating through different approaches so that you can test each of them at a time. This means spending money on split testing in order to get the best results, but it can be well worth the investment.
A call to action is an essential component of any marketing campaign. Unfortunately, the effectiveness of your CTA can vary depending on which type you use – but don’t worry! We’ve compiled a list of five things that will help you create a magnetic call-to-action for your next digital marketing campaign. To make it easy to remember these tips, we suggest ‘REMEMBER Five E’s’: Establish credibility; Use a prominent button; Provide compelling reason(s) to get lead(s); Make your call-to-action obvious and don’t be afraid to experiment with different approaches if needed. You can also effortlessly drive cheap website traffic to your landing pages to see if your call-to-action is magnetic or not!
Filed under: Tips & Tricks