A view is the level in Google Analytics where you can access reports and analysis tools. When you add a property, Google Analytics will automatically create one unfiltered view. It is important to never make y changes to your unfiltered view because if you do add filters to your unfiltered view and remove them later on, the data that has been filtered out will never come back. Instead, you can customize multiple views with different settings like one view for internal traffic or one view to track activity coming to a certain page on your website. To create a new view, go to “Admin” and in the property column select the website you want to create a view for in the property dropdown. To the right, you’ll see the view column. Click on the dropdown and click “Create new view”.

On the next page, give your view a name and click “Create View”. After creating your view, you can select it from the dropdown and give it filters, goals and more. For example, you can create a view called “Sign ups” and add a filter that will only track visitors when they land on the Registration complete page.