On-page optimization involves editing things on your page so that search engine spiders can read your site and index them properly. There are many factors that have an effect on your webpage ranking such as title tags, meta description, heading tags, image alt tags, content, URL structure and internal linking. It is important to have unique content on every page and to avoid having duplicate content or keyword stuffing. An ideal optimized webpage will include keyword in title, keyword in URL, keyword in image alt tag and the keyword listed 1-3 times in the body copy.