To increase your page speed, try to reduce the size of the above-the-fold content. The above-the-fold content is implying the upper half of the front page of your website that doesn’t require you to scroll down the page to see. Many websites that seem very fast are often just as large as slow websites. They just prioritize the above the fold content so that the site appears to load fast. Users love webpages that show up quickly and this is why you should prioritize visible content on your pages. Always load the above the fold content first. The footer is at the bottom of the page for a reason so it doesn’t make any sense to add many external files or images to your footer. The user will rarely see your footer. Structure your HTML so that it loads the critical above-the-fold content first and reduce the amount of data used by your resources.