What is “HTML Improvements” in GWT?

Sunday, December 13th, 2015

If you click on the Search Appearance tab on the side bar of GWT, you’ll see a link for HTML Improvements.

HTML Improvements shows you which meta descriptions, title tags and non-index-able content needs to be addressed by the webmaster to improve the site’s user experience and performance.

In the sample data above, there are 233 duplicate meta tags and 33,224 duplicate title tags that should be addressed for this website example.

Filed under: Documentation→Website Performance
Tags: HTML improvements, meta description, title tag, website performance

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