How do I transform data in Google Analytics with filters?

Wednesday, December 16th, 2015

Filters allow you to include, exclude or change the way the data is shown in your reports. For example, you can create a filter to exclude IPs or to clean up URLs into readable text. If you have a filter that excludes an IP, any hit coming from that IP will be permanently removed from your report data.
In “Admin” page, select the view you want to add a filter to and click “Filter”. On the add filter page, you will be able to set the filter information like so: